From April 13-16, at MIPTV 2015 in Cannes, the entertainment industry has experienced that content creation is more and more dematerialized to enable interactivity.
MIPTV 2015 showed that we now access content on a wide variety of media: smartphones and tablets are the mobility way to get programs which come from many new sources, not only from traditional broadcasters – everything is accessible on the the Web. The traditional television and the online world are producing more and more interactive programs, enabling the audience to go beyond the initial level of viewer to take part into the action.
Adapt to the new trends
MIPTV 2015 offered business opportunities, conferences and networking events to 11,000 delegates, from over 100 countries, 4,000 buyers – including 1,000 digital buyers – with all the major international players present in Cannes. The delegates continue to build relationships and meet their actual or potential partners. They also listened to the leaders of a rapidly evolving industry to get precious insights to grab changes and best adapt to the new trends. The 52nd edition focused on digital and innovation as well as on partnerships and co-production.
Glamour, charm and beauty
MIPTV 2015 opened up on Monday at the Hotel Grand Hyatt Martinez with the Red Carpet walked by international stars. Former actor Brian Robbins, now head of the pioneering youth-oriented multi-platform media company AwesomenessTV was there to be presented with the Emmy’s Pioneer Prize. Catherine Bell and James Denton presented The Good Witch. Bill Paxton, Olivier Martinez and Ray Liotta came for the world première screening of the new epic series Texas Rising. The gorgeous Piper Perabo was there with The Fight (with her husband), Mena Suvari for South of Hell, Elizabeth Mithell for the succesful Crossing Lines. The model Rachel Hunter was of course at ease with the photographers to promote Zodiak Rights’ Rachel Hunter’s Tour of Beauty as well as Xin Wang – a huge star in her native China – for Drunk Dragon’s Ex-Model.
International Digital Emmy Awards
After the Red Carpet, the Opening Night Party highlight was the International Digital Emmy Awards prize-giving ceremony, whose winners were delighted to see their digital creativity honored. The Emmy Awards Academy was celebrating its ten anniversary at MIPTV 2015.
See our report on the International Digital Emmy Awards ceremony.
This year MIPTV’s World Premiere TV Screening in the Palais’ Grand Auditorium recalled that Texas was once a independent nation before joining the United States of America. The series Texas Rising from ITV Studios America, shot in cinemascope and 6K, is exploring the Texas Revolution. It is directed by Oscar-nominated film Director Roland Joffé, who answered questions at the end of the screening, surrounded by the stars Olivier Martinez, Bill Paxton and Ray Liotta.
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