Furla, the Italian Chic At Hand in Nice

Furla boutique Nice ©DR Furla

Furla, the very chic and trendy Italian brand of leather goods, showcases on Avenue de Verdun in Nice its collections of luxury shoes, handbags and accessories.

Furla, the Italian brand of luxury leather goods chose the fashionable Avenue de Verdun in Nice to install its new 150 square meters showcase for its handbag lines. The store spans on two floors of terra cotta colored building facing the lush Jardins Masséna, close to the famous Promenade des Anglais. The Prom’ was named after the many British aristocrats in the early last century who elected Nice as the preferred resort during the winter, as its mild climate offered the Gentry to keep up with their customary living standard.

Operation seduction

Furla arrives in Nice and has got everything to seduce. First seduction: its convenient location, Place Massena, which combines on a few hundred meters the most prestigious brands in the planet. Second seduction: its bright and welcoming space, with huge bay windows on ground floor as on the upper floor, connected by a contemporary wrought iron staircase. Third seduction: its fresh and appealing-to-the-eye design, its walls of pure white, arranged with large mirrors that enlarge the space, its elegant showcases, its Italian travertine marble mixed with rosewood harmoniously melting in the volumes, its fresh, contemporary feel. Everything here is designed to accommodate to perfection the lifestyle line Furla, for man and woman.

See also our report about Furla Feeling the Tax Free in 2015

Classic or avant-garde handbags

The Italian brand is intended for lovers of fine leather goods: the fans of the brand will come “plunder” the shop at their leisure. The spring-summer collections presented in the shopwindows will have them flicker with pleasure and desire at this display of “chic and shock” bags. The most “in” among the belles will love the Furla bags rubber and bowlin version, both cute and sparkling, with avant-garde and tangy colors.
For the more traditional or more feminine women, the small or large models of leather bags, with soft pastel and shimmering colors, will for sure make them happy. Shoes matching the color of the bags, watches, sunglasses, chic accessories with trendy fabrics at very low prices, will complete their summer attire.

Furla, the label Made in Italy

The Italian brand, founded in 1927 by Aldo and Margherita Furlanetto in Bologna, is making a real return to the spotlight in recent years. With its traditional know-how and his creative innovation, it has become in a few years a symbol of excellence and elegance in the world of luxury leather goods.
Looking to the future while respecting its artisan roots, Furla now offers a new form of modernity and luxury, with exceptional leathers, special tanning methods, meticulous detail. The range of multi-use styles, loke the customizable best seller Metropolis bag, offers innovative color and affirmed details, sometimes inspired by the world of art.
Furla is now claiming to be the only premium brand of Italian accessories. With an average price between 300 and 500 euros, the house of leather goods saw its sales jump by more than 50% in 2015. In line with its ambitious expansion in Retail, Furla is currently further expanding its store openings in France.