MAPIC 2015 brought together the world’s leading commercial real estate players in Cannes from 16 to 18 November to develop major shopping center projects.
MAPIC 2015 played host to 8,100 participants including 2,000 retailers representatives and 470 trademarks for the first time. With 73 countries represented, the show continues to strengthen its internationalization by hosting a wide range of major shopping centers.
Ever larger and innovative projects
MAPIC 2015 showcased this year some major projects including Place Vendôme (Qatar), Majid Al Futtaim (UAE), Iran Mall (Iran), South Energyx (Nigeria) or the giant Wanda Group (China). European major players such as Klépierre and Unibail-Rodamco (France), Hammerson (UK), Westfield (GB), ECE Projektmanagement (Germany) and Sonae Sierra (Portugal), have come to present their latest shopping center projects ever larger and innovative like the Mall of Switzerland, a futuristic project.
The United States, country of honor
Country that initiated the malls, the United States was the country of honor this year, represented by over 136 companies, including 29 exhibitors. Among US key players attending MAPIC 2015 were Thor Equities, Vornado Realty Trust, Simon Property, Kimco and for the first time, Related Companies, which promoted Hudson Yards, its giant mixed-use real estate development, RFR Realty, SL Green and Archaio.
We choose to present Miami American Dream, a shopping center which could become the largest mall in North America, and combines shopping, entertainment and attractions.
The mall, new living place
Customer expectations have changed: consumers want to get involved and live an extraordinary experience, beyond the simple act of purchase to satisfy a need. They also need to awaken their senses, as much by culture as by attractions or a restauration service.
A growing number of US consumers consider the lifestyle shopping centers, often located in the suburbs of major cities, that combine department stores and prestigious luxury brands, like new city centers. Department stores seek to offer a range of products at relevant prices for all consumers, offering advanced, innovative
services, always looking for new ideas.
Our selection of MAPIC 2015 projects
Here is our selection of projects we invite you to discover by clicking on the following links:
Polygon Riviera inaugurates an innovation incubator: the Designer Gallery,
The largest shopping center of Russia in Moscow: Aviapark and its giant aquarium,
One of the largest shopping center in Luxembourg by Immochan: la Cloche d’Or,
The largest Scandinavian mall in Sweden: Mall of Scandinavia in Stockholm,
The retail giant in the footwear sector: Deichman stores,
The Mall of Switerland, a huge shopping center next to Lucerne.
A trend: online to offline
Like Spartoo.com which recently opened its first store in Grenoble and plans to open 50 by 2017, the web “pure players” begin to open locations. These shops are found in the form of popup stores, showrooming, corners in shopping centers or town centers, to develop the proximity with the customers, bringing some human feeling in trade and generate brand preference.
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