At TFWA World Exhibition 2013 in Cannes, Porsche Design was representing the famous Porsche brand, known worldwide for its luxury sports cars, through a range of exclusive accessories for fans of the mark.
Porsche Design was founded in 1972 by Professor Ferdinand Alexander Porsche, designer of the famous Porsche 911. After leaving the Porsche car company where he was head of design, he founded his own luxury brand: Porsche Design. His design work is based on his assesment that: “If you analyse the function of an object, its form often becomes obvious.”
Since its inception, Porsche Design is a luxury brand that places a particular emphasis on functional design and visual, timeless and purist aesthetics. All products from the brand Porsche Design Studio in Zell am See (Austria) are characterized by a strict and clear line. A distinctive signature, a new style iconic.
The first product manufactured by Porsche Design is an all-black clock of the world, a revolution in the watchmaking industry. Today, Porshe Design jewelery and watches are black for dial with white needles. As a result: reflections are avoided and the clock ensures better readability of the time in any light.
The collection of clothing and accessories have been manufactured for over 50 years and is characterized by quality, functionality and design adapted to the wide range of Porsche car models.
Everywhere around the world, one can find “Porsche Boutiques”, where leather accessories are sold such as luggage, handbags, gloves, wallets as well as a beautiful collection of sunglasses for men and women. Aesthetic and functional, they are intended for everyday use.
Porshe Design is also a collection of unisex clothing, whose rigorous architecture is respecting the perspectives of volume in the assembly of materials. The color black is dominating the Porshe Design collection, with warm tones of Bordeaux. Materials used, such as lamb leather, are of high quality, which makes clothes boasts an incomparable comfort and a worldwide recognized chic.
Porsche Design Sport is a collaboration between Adidas and Porsche Design, which combines innovative technology of athletic performance with functional and aesthetic clothing, a modern interpretation of luxury sports. Each copy combines exclusive materials to create a unique, exceptional, modern and timeless product.
Finally, Porsche Design has designed a timeless and aesthetic smartphone. Stylish and with an intelligent, intuitive technology, it was designed for broadband Internet and HD video.
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