Sony's MDR-1000X, a KANDO New World of Music

Midem Artist Accelerator finalists & Noritaka Sawamura

At Midem 2017, Sony showcased its revolutionary Wireless Headphones, Sony’s MDR-1000X with industry-leading noise cancellation and never before seen personalised features.

Midem 2017, the international music market, was the occasion for Sony to showcase its new Wireless Headphones, Sony’s MDR-1000X, a pair of premium headphones that are offering the most responsive cancelation of ambient sound frequency range on the market. The device was presented by Noritaka Sawamura, Senior General Manager, Sony Video & Sound Products Inc., and offered to the happy 11 finalist of the Midem Artist Accelerator during a photocall.

Mr. Noritaka Sawamura presenting artists with Sony’s MDR-1000X

Noise cancelling headphones

The new set of Sony’s High-Resolution Audio MDR-1000X stereo headphones is extending the range of wireless and noise cancelling headphones already available from Sony. The 1000X is the first to let people own their listening experience by tailoring the noise canceling features to the customer’s ears with a Personal NC Optimizer function. For the first time, an ingenuous Quick Attention mode lets you place the palm of your hand to the outside of the headphone right ear cup to have a conversation with someone, without taking the headset off. The Sense Engine technology enabling such a feature is a new technology by Sony that integrates unique audio signal processing and analysing techniques.

Sony’s MDR-1000x ©Sony Corporation

Immerse in a new world of KANDO

Outstanding performance is guaranteed with the Personal NC Optimizer, analysing the shape of your head and how you wear the headphones, ensuring a tailor made experience every time you listen to your favorite track or latest movie.
The idea in this creation is to provide young people with a new experience with their smarphones, turning them into High-Res natives, and enabling the listeners to feel KANDO (deeply moved in japanese), and immerse in a new world of musical sensations. The privileged 11 finalists of the Midem Artist Accelerator could enjoy the difference of High-Resolution audio, as they were presented with the new set of Sony’s MDR-1000X headphones at a photocall on June 6, 2017.

©Sony Corporation

Music gives people inspiration

This year, Sony was sponsoring the Midem Artist Accelerator intiative, with the message: “Music gives people inspiration and something to strive for in their lives!” Sony boasts two major dynamic activities: Sony Music Entertaiment which is developping the artists and the music creation and Sony Corporation, a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. Sony created the Walkman®, allowing people to carry their favorite hits with them outside their homes an developed the CD, taking music into the digital era.

Signature Series ©Sony Corporation

Signature Series celebrates 70th anniversary

Celebrating its 70 anniversary year, Sony also introduced the Signature Series, taking a look back at its prestigious audio heritage, like the world famous Walkman®. The Signature Series is made up of pure audio headphones (MDR-Z1R), Walkman® (NW-WM1Z) and headphone amplifier (TA-ZH1ES). Using the very latest technology, the design and engineering teams have created this series to give listeners the highest quality, pure audio sound. With High-Resolution Audio capability and innovative convergence of superior analog and digital technologies, the best seat in the house is yours with the Signature Series audio range.
The MDR-Z1R headphones have a wide frequency range that gives the luxury of a natural and open soundstage with up to 120kHz playback in High-Resolution Audio. The 70mm HD driver unit increases the sound space to create natural sounds with controlled airflow and flat plane waves.

www.sony.net