Aurasma’s Magical Virtual Experience
Abracadabra ! Your video via Aurasma
At the Digital Game-Changers Networking meeting at Majestic Hotel, Autonomy introduced «Aurasma». Aurasma can magically deliver video contents through prints, products and even places - seamlessly merging the real world with virtual. Aurasma is the world’s first visual browser – a new platform technology that merges the physical world with the virtual. Available as a free application for iPhone4, iPad2 and high-powered Android devices, Aurasma uses advanced image and pattern recognition to recognize and understand real-world images and objects in much in way the human brain does. It then seamlessly blends the real-world with rich interactive content such as videos and animations called “Auras”. Auras can be created for printed images, product packaging, clothing, physical places and users can even use the app to create and share their own. Aurasma has had two million downloads to date and over 500 partners in markets including retail, sport, automotive, consumer electronics, entertainment, advertising and publishing are using the free technology in their campaigns or embedding the technology in their own applications. Aurasma was developed by and is part of software company Autonomy – an HP Company.
