Mercedes Launches Feminine Fragrance
Mercedes-Benz first feminine fragrance
Last year, the world’s widest–known automotive brand and principal sponsor of the Fashion Week worldwide has granted the INCC Group a worldwide license to create the very first Mercedes-Benz fragrance, a men fragrance with notes of lemon, mandarin and cedar. With this first success, the brand with the star had to create a fragrance for women, which was launched during the TFWA World Exhibition at a party at the Hotel Majestic. Created by famous perfumer Michel Almairac (Year 2012 oscar for best fragrance), the fragrance seeks to intoxicate with notes of bergamot, peach, mimosa flower on scents of patchouli, musk and white vanilla. Its bottle, luxury but sober as her male counterpart, is much more feminine with his cap in sterling silver and especially its rounded shape, thinner at the bottom than at the top. The women's fragrance is due out in early 2013 and will allow all women to complete her collection of luxury lifestyle fashion accessories and a wear a bit of Mercedes.
