mapic awards 2011

Mapic Awards 2011

For the past 16 years, the MAPIC Awards have been honouring the excellence, innovation and creativity of current design projects while offering them media visibility on the international stage. Chaired by John Strachan, Global Head of Retail, Cushman & Wakefield LLP (UK), the jury met in Paris in September 2011 to select the 15 nominees. The panel reviewed some 40 submissions from 17 countries ranging from Singapore to India and Slovakia to Italy, offering a global vision of both retailer expansion and creativity and reflecting the quality of today's retail projects. During the MAPIC, attendees will vote for the projects that have been nominated and their vote will have the same weight as the jury’s vote in selecting the winners. The Award Ceremony took place in the Palais des Festivals on Thursday, November 17.

The MAPIC Awards Jury 2011 members were:

President of the jury - Mr. John Strachan, Global Head of Retail, Cushman & Wakefield LLP (United Kingdom)

Mr. Alain Boutigny, Editor-in-Chief, Sites Commerciaux (France)

Mr. Pierre Francis, Executive Director, AMCV – TOCEMA (Belgium)

Mr. Yann Guen, Vice-President, Mayland Real Estate (Poland)

Mr. Frédéric Laloum, Directeur Général Adjoint/Membre du Directoire, Altarea (France)

Mr. Herman Kok, International Markets & Research Director, Multi Corporation (The Netherlands)

Mr. Klaus Striebich, Managing Director Leasing, ECE Projektmanagement (Germany)

Mr. Stefano Stroppiana, Retail Real Estate Developer, Stefano Stroppiana (Italy)

Mr. Andrew Watson, International Director and Head of Core Funds Continental Europe, LaSalle Investment Management (France)

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Aldo - Canada

In 2001, ALDO operated in only three countries. Since then, ALDO has expanded into 63 additional countries and by early 2012 will have stores in over 70 countries. In 2011, ALDO will open 121 total stores as a part of its global retail expansion plans and will launch in 13 new countries. 2011 also marked the opening of ALDO in two of the world’s most important footwear markets: Italy and France. ALDO now has stores in the top fashion capitals including London, New York, Paris, Milan and Hong Kong. ALDO is the largest young fashion footwear retail brand in the world. This has been achieved by staying true to its concept. ALDO’s incredible overall growth is attributed to the very principles on which its founder and Chairman, Mr. Aldo Bensadoun, built the company. These principles are love, integrity, and respect.

Hunkemöller International BV - The Netherlands

Hunkemöller nowadays operates in 14 countries under the Hunkemöller or Bodique brands. Currently Hunkemöller has over 500 selling points and its product range includes lingerie, nightwear, swimwear, hosiery and accessories. Our in-house design team produces around 80% of the products you see in the shops. Hunkemöller has developed a multi-channel strategy for expanding its operations through new shops, shop-in-shops, e-commerce and international franchising. With a complete new look and feel, Hunkemöller’s goal is to be the market leader in all the countries the brand operates and to develop from a store to a global, multi-channel brand by 2014.

Desigual - Spain

Desigual is characterised by its optimistic differential designs that are full of colour. The firm started its activity under the leitmotif ‘Desigual, it’s not the same’ in 1984. In recent years, the company has registered sustained growth greater than 50% per year and employs 2,900 people, from 72 different nationalities. Desigual closed 2010 with a world presence of 200 Desigual brand stores, 7,000 multi-brand stores, and 1,700 sections in major department stores, as well as reaching a turnover figure of €440m.

Abercrombie & Fitch - United-States

Abercrombie & Fitch is an American retailer that focuses on casual luxury apparel with a timeless style: classic shirts, polos, sweaters, hoodies, and jeans. With a heritage dating back to 1892, the company expanded beyond its US borders in 2007 with the opening of its London Flagship store and will have locations in 8 countries by the end of 2011. Residing in the world’s most prestigious shopping districts, the A&F Flagship stores - large format, multi-level locations - are the ultimate branded shopping experience. The company currently operates Flagships in London, Milan, Tokyo, Copenhagen, and Paris on the renowned Champs-Elysées with additional locations planned to open in Madrid, Brussels, Dusseldorf, Singapore, Hamburg, and Hong Kong.

Carrefour City - France

With store hours ranging from 7am to 10-11pm, open six days a week, including Sunday mornings when permitted by law, Carrefour City is geared specifically to the needs of urban customers. Organised into two distinct areas, the store offers both ready-to-eat and reheat products for a quick breakfast or lunch, and a complete line of products for everyday needs. The carefully-designed interior conveys a soothing atmosphere and enables shoppers to benefit from time-saving and pleasure at the same time. With this store, Carrefour offers its clients a store that is tailored to their requirements and thereby meets even more their expectations.

Best Retail Expansion

Asics Amsterdam Flagship - The Netherlands

Asics Europe BV has created an iconic flagship store in Amsterdam, designed to raise the brand profile, provide enhanced customer experience and build brand loyalty. The store is a 3D expression of the brand’s DNA and includes unique facilities such as the Running Lab and service innovations such as Foot ID and the shoe scanning devices incorporating RFID technology. The effectiveness of the concept is reflected in store performance, which has exceeded expectations by 20% in its first year of trading, within a very challenging retail climate. Following this success further store openings are planned across Europe for 2012.

Candylicious - Singapore

Candylicious, the world’s largest candy store is one of a kind concept founded upon the principles of elevating a simple candy shop to a state of the art and world class destination. Developed on the foundation of representing fantasy, joy and irreplaceable childhood memories, it combines candy and the world of imagination into a hip and fashion forward candy store. The store is designed for maximum interaction with the sense of sight, sound, smell and touch. Candylicious carries over 5,000 kinds of candy and chocolate and home to the largest ‘Pick and Mix’ wall in Asia and the Middle East.

Moustaches - France

Moustaches, the city store for owners of cats and dogs, brings to city centres a new shopping place to find a huge offer of products: more than 3,500 references of quality products and accessories for all cats, dogs and their masters, special care to the display and pleasant atmosphere inside the store, skilled sales people to welcome and advice customers. Shopping for pets can be pleasure!

Eurovea - Bratislava, Slovakia

Eurovea extends Bratislava’s existing historic city centre and provides a compelling focal point for living, working, shopping and relaxing. Located on the prime Danube riverfront, Eurovea offers 55,000 sq. m of retail, leisure and entertainment space over 142 retail and 30 café, bar and restaurant units, 24,500 sq. m of prime Grade A office space over three separate buildings, together with 1,729 underground parking spaces. Adding diversity and vitality to the mix, Eurovea also contains 235 luxury riverfront apartments with spectacular river views, two hectares of riverside park, a five-star 209-room Sheraton Hotel and a nine-screen Multiplex cinema as well as a health & fitness studio and casino.

Le Millénaire - Aubervilliers, France

Le Millénaire, the new retail area developed by Klépierre and Icade opened in April at Porte d’Aubervilliers, just off the Paris ring road. With 140 brands and restaurants spread out over a 56,000 sq. m. GLA in an exceptional setting combining greenery and water, with highly unusual urban architecture designed by Antoine Grumbach. Le Millénaire is the largest shopping centre built in France for the last ten years. Its unique retail offering, consisting of retail, domestic and local brands names, combines leading retailers with new concepts. The centre is committed to a proactive sustainable development approach and is the first in France to boast HQE and BREEAM (“very good”) certification upon opening.

Polygone Béziers - Béziers, France

Polygone Béziers offers an optimal location in Béziers, at the heart of the Mediterranean arc, with easy access by road and rail on the Italy-Spain and Paris-Southern Europe axes. It enjoys an exceptional catchment area with 432,000 inhabitants in the immediate area and over two million tourists annually. The outstanding design, by Jos GALAN (founder of the Barcelona-based firm of architects, L35), offers an attractive, state of the art shopping environment with easy access to 130 stores plus a wide range of fully integrated leisure activities. This unique concept of an urban chic, open air commercial leisure mall was inspired by the Mediterranean way of life. Polygone Béziers has met with unequivocal success, attracting over 3,200,000 visitors in its first year, representing confirmation of the pertinence of this new approach to retail and leisure in the south of France.

Shopping centre Vleuterweide - Utrecht, The Netherlands

Vleuterweide is a new, complete, multiple-use village centre with retail as its leading activity. From a retail point-of-view, Vleuterweide (15.000 m2 retail-space) caters for daily and mid-frequent shopping needs of inhabitants from surrounding new residential areas in Utrecht. It is anchored by two supermarkets and a department store and has 55 other shops, services and bars/restaurants. The project also has housing (293 apartments), health-care and some offices and a seamless connection with an adjacent new development with library, culture, education, social services. This makes Vleuterweide the stable (thus sustainable) heart of this new residential area: a place-to-buy as well as a place-to-be.

Galeria Echo - Kielce, Poland

Galeria Echo is the biggest shopping centre in Poland with regard to the number of shops (300 shops and service outlets). It is the biggest shopping centre with regard to GLA that was finished in 2011 in Poland (GLA of 70,000 sqm). It is the biggest workplace in this region of the country – approx. 3,000 people work here. Galeria Echo offers new global, European and Polish brands which were not present on the regional market before. They include among others: the TK Maxx, Zara, C&A, H&M, Pull&Bear, Bershka and New Yorker chains as well as the first high street salon of Answear.com. Customers can use a 12-lane bowling alley, the biggest fitness club in the region and a food court including over 20 restaurants and cafes.

Milano City Center - Milan, Italy

The building was designed by the BBPR (Banfi, Beljoioso, Perssutti, Rogers). The structure was divided on the ground floor in close spaces and open galleries of connection between Corso Vittorio Emmanuele and Largo Corsia dei Servi. On the first floor it was characterized by a big terrace-square surrounded by shops. The open spaces between the shops had became, over the years, places of degradation, and the big terrace on the first floor, with the relative shops, were disused. The requalification project had closed the open spaces, creating new commercial areas near the Duomo, in Milan city centre.

Zweibrücken The Style Outlets - Zweibrücken, Germany

Zweibrücken The Style Outlets – commanding a total area of about 30,300 m• and more than 120 brands – is Germany’s largest outlet centre. During the last couple of months Zweibrücken The Style Outlets completed its fourth extension: By means of a sustainable redesign, additional green and seating spaces as well as the upgrade of five catering units were realized. International brand manufacturers offer discounts of up to 70% on products from the previous season. In addition to fashion, the centre also offers lifestyle products, leather goods, home textiles, cosmetics, electrical equipment and jewelry. The modern centre is managed by Neinver.

As part of the Italy Country of Honour celebrations during MAPIC, the MAPIC Awards Jury chose Mario Moretti Polegato, Chairman of Geox as Personality of the Year.

Adidas - Germany

The brand core store format is based on a careful evolution of the original sport performance concept. To achieve just the right ‘brand business balance’, the design aims to maintain the integrity of the Adidas brand whilst at the same time deliver more commercial, retail environment. The store environment i providing an exciting consumer journey through a Shop in Shop based layout which is accentuated by large graphics of our key athletes. The store is dominated by the three stripes that wrap the length of the space and define the store entrance. They provide a visual connection between the street and the interior, drawing customers in and provide an element of transition and anticipation.

Nominees

Winner

Desigual (Spain)

Winner

Nominees

Winner

Nominees

Winner

Nominees

Winner

Eurovea (Bratislava, Slovakia)

More pictures on Mapic Awards 2001