Marseille Shop & Show
Marseille's golden triangle
For the 11th consecutive year, Marseille was present at MAPIC. An opportunity for the city to take stock on the major projects in progress and reaffirm its position as an attractive metropolis. Through its various projects, Marseille has developed a golden triangle linking trade, tourism and culture.
On the Marseille port side, the first European port, you will soon find the Terrasses du Port, a set of 150 shops facing the sea also welcoming spaces for events. The new mall should benefit from the million cruise passengers passing through Marseille.
On the other hand, the Docks are facing it, mixing shops and local stores and of course an area entirely dedicated to culture and conviviality, offering bookstore, art or regional products. A scheme found in the rehabilitation of the arches of the “Major” that will be in 2013, one of the new poles of attraction on the seafront with its 6,000m ² surface oriented towards culture, crafts and upscale shops. The Docks was showcasing its assets in a pavilion on the Croisette at the foot of the Palais des Festival famous red carpet stairs.
Rue de la République, which continues to grow between businesses and personal services, connects this part of Marseille to the city center and especially the Centre Bourse. Works have already started and at the end of 2013, it will become a true business and culture combination, the history museum taking up its quarters among the shops. East and South are not left aside with the pole leaning against the Capelette blue pole adjacent to the sports arena Marseille Grand Est (POMGE) and offer not only shopping but also leisure spaces especially with a new multiplex. In the south, the Prado shopping center at the foot of the Velodrome Stadium, in turn fits into a comprehensive program with structuring and development of public space.
As European Capital of Culture 2013, the city is ready to host the event through various cultural structures created as the “Silo” with 2,000 seats, the Frac, the renovated Vieille Charité or the MUCEM.
Not less than 660 million euros have been invested, with 40% provided by the municipality, to make this development possible and encourage its cultural dynamics.An investment that pays off, not only on the field but also in professional circles as the City of Marseille was nominated for MAPIC Awards through this project to extend the heart of the city around this cultural, tourist and commercial triangle.
Present on the stand of the city of Marseille, Solange Biaggi, Deputy Mayor in charge of trade, crafts and ciry center, said during a private interview for our magazine, that she first wanted to let the city Marseille make progress in its economic development through the new cultural tourist and commercial Triangle which includes Les Terrasses du port, Les Docks, Les Voûtes, Le Centre Bourse. She expressed satisfaction with the strong desire of her city to be present in such an event as Mapic, proud of the Marseille logo that was adorning the 8,000 Mapic participants badges and of course of the Docks pavilion enthroned on the forecourt of the Palais des Festivals, a major investment for a city that is at the forefront of the revival, not to mention its new dock for cruise ships which regularly brings waves of tourists needing to be channeled, thus preventing them go shopping in other places. For that, being attractive as far as retail trades and their qualities are concerned is a crucial matter. Then, the shock ambassador expressed her pride of seeing her city appear at the Mapic Awards finalists in the category "Best high street retail estate development ", along with Singapore and Santa Monica.
Key figures:
More than 860 000 inhabitants, 350 000 households
A visitor catchment area of 1.5 million
4.1 million tourists
15,000 businesses including 6,000 in the city center
800,000 m² of retail space nearly 50% of retail space in the Bouches-du-Rhône
314 centers and commercial areas
More than 150 000 m² project
7 large major projects: Les Terrasses du Port, the Major Arches, The Docks, the Centre Bourse, Rue de la République, the Prado shopping center, Bleu Capelette.
For the 11th consecutive year, retailers have benefited from the GIS (System of Geographic Information): it allows interested retailers to view the commercial offer on the whole of Marseilles and study effectively their implementation. With this system, a trade that envisages settling in a location to a specific address can visualize the geographical and commercial context: street situation, presence of competitors around, types of shops present, their attractiveness and "health". Even available in detail for a given trade: estimated sales area, the state of the storefront, the range of prices, the state of the premices... Marseille is one of the few cities that have type of tool on its stand.
Marseille has organized a fashion show at Hotel Martinez during the MAPIC Awards, showcasing models by Kulte, HOM, Temps des Cerises, Lenyand Loyd, Sugar, Chewö Couture ... on the theme "In Marseille, Fashion Takes to the Streets". During MAPIC, the models paraded on the stand of the city of Marseille.
Les Docks - ©Golem
Stade Vélodrome Outlet - ©Benoy
FASHION TAKES TO THE STREETS IN MARSEILLE
Mapic Closing Evening at Martinez Hotel
