MIPTV 2011 : the Exhibition
Miptv featuring Mipdoc 2011 : the exhibition
More than 800 participants attended the 13th edition of MIPDoc, the international documentary programming market, which took place in the Carlton Hotel in Cannes on the weekend of 2-3 April. With more than 1,360 programs — of which 80% were produced over the past 12 months — available for consultation to more than 400 international buyers, MIPDoc confirms its standing as the largest documentary digital library in the world.
Miptv’s week saw 11,500 executives, including 4,00 buyers, from 4,000 companies and 100 countries who came to promote, buy and sell programs to provide fresh contents for eager and eager audiences. Arnold Schwarzenegger’s presence on the first day was the highlight of the beginning of the event. He has been awarded the Legion d’Honneur by French Minister of Culture Mr Frédéric Mitterrand and after printing his hands in clay for posterity, he presented the new animated series for children of which he his the hero.
A lot of stars have walked upon the red carpet leading to the Miptv opening party at Hotel Carlton, among which Eva Green, Joseph Fiennes and and Jamie Bower Campbell starring in the Irish-Canadian co-production «Camelot» presented at a world World Premiere Television Screening in the Grand Auditorium.
Miptv had a strong focus on international co-production to potentialize the number of viewers and diminish the costs, with a special emphasis on fiction. Two major co-productions were causing a stir in Cannes. FremantleMedia brought two-part epic 'The Sinking of the Laconia,' to MIPTV. The WWII naval drama was five years in the making, underling the complexity of co-productions, according to FremantleMedia executives. And French pay-television powerhouse Canal Plus brought the cast (including John Doman) of its 'Borgia' drama to MIPTV to support sales of the €25 million series – the most expensive drama to be financed out of Europe to date.
With the formats business continuing to move from strength to strength, MIPFormats this year was extended to two days and deal-making activity was brisk. ITV Studios France got the ball rolling by signing with leading French national broadcaster TF1 for a Gallic version of reality format 'Four Weddings.' TF1 has also ordered Endemol's 'Million Dollar Drop,' and FremantleMedia's 'Push the Button.'
This year saw the launch of Connected Creativity, a new global forum bringing together the leading innovators in entertainment, mobile media and technology as well as an exhibition area, «The Experience Hub», showcasing cutting-edge innovations presented by exhibitors in partnership with Orange. "The development of television, PCs, tablets and mobile technology is changing the relationship between content providers and audiences. If companies can harness the multi-platform audience engagement they will be well positioned to reach audiences," noted Laurine Garaude, Television Division Director at MIPTV organizer Reed MIDEM.
Solidarity was organized for the earthquake and tsunami victims in Japan, and attendees could donate at Miptv in Cannes.
Red carpet for Miptv stars
