New Nestlé Swiss Premium Range
Nestlé's Perfect Store
If there was one 'must' see confectionery company at TFWA World Exibition this year, it's Nestlé International Travel Retail, the company was showcasing its evolving Perfect Store category initiative, demonstrating to visitors how it has been proven to accelerate confectionery category growth and deliver results. The Perfect Store initiative, along with key shopper insights, is also key to the development of Nestlé's new product program for 2013. The NITR Perfect Store initiative and its four key category drivers provide a solid framework to activity address both levels of footfall and conversion by creating the building blocks for increasing sales. Through understanding the traveller-shopper, in terms of their gifting and selfpurchase needs, associated behaviour, motivation and emotial triggers to purchase, Perfect Store provides solutions which work.
Nestlé International Travel Retail has launched its new Nestlé Swiss Premium range through key Gebr Heinemann duty free shops at several airports during May 2012. The travel retailer is offering the full assortment: Nestlé Swiss Alps, in two box sizes, 130g and 236g; 160g Carres; and 180g Tender Rocks, in both dark and milk varieties. Exclusive to travel retail, the Nestlé Swiss Premium range has been introduced to drive premium gifting.
Heinemann Purchasing Director Rüdiger Stelkens Said : "Heinemann’s philosophy is to offer travelling consumers an engaging and exciting retail experience and offering unique and exclusive offers is a vital part of this mission. We are delighted to be working with Nestlé to offer the new Nestlé Said Premium chocolate collection. Confectionery is an important sector within our product mix and we are confident this new range will help to grow the category in general." NITR Regional Business Manager Frank Andreassen added: "We’re very appreciative of the support of Gebr Heinemann in rolling out the Nestlé Swiss Premium range to travellers via its duty free shops. The agreement has included staff training as well as an intensive programme of hostess supported sampling activities to engage shoppers at the point of sale."
Nestlé Swiss, described by the Swiss confectionery giant as an "industry first in confectionery", offers a full range of self-treat, informal and premium gifting opportunities.
