Nice is «Nice & Smart»
Nice launches its trademark «Nice & Smart»
A few days before the Entrepreneurs G20 (G20 YES or Young Entrepreneur Summit), to be held in Nice from 31 October to 2 November 2011, the Feast of Entrepreneurs was held at the Theatre of Photography and Image on Friday October 28. In 2011, seven agencies helping to the creation of enterprises was funded by Nice Côte d'Azur, which has allowed it to support more than 600 companies. Nice promotes the installation of new businesses: before 2008, only a nursery of 300 sq. m. hosted a dozen very small business; in the summer of 2008, Nice set up its own business incubator on over 2,000 sq. m. and developed a real economic plan with its partners. In terms of entrepreneurship, Nice does not act alone and relies on a network of partners, including a consular network with the Chamber of Commerce and Industry whose President is Bernard Kleynhoff, and the Alpes-Maritimes Chamber of Trades and Crafts whose President is René Labesse. In the presence of more than one hundred entrepreneurs, the Feast of Entrepreneurs has been first in a theatrical production which has staged the essential function of the company: sales. A trainer has then debriefed the different moments of the acting in order to highlight the techniques to use and mistakes not to make to complete a sale. Then, during an exchange with the audience, four creators of new enterprises have shared their experiences and given some step by step advice to those wishing to embark on starting a business, mistakes not to make, the indispensable partners, etc..
On the occasion of the Feast of Entrepreneurs, Christian Estrosi, Mayor of Nice, President of Nice Côte d'Azur has officially launched the new international brand "Nice & Smart". Today, large cities compete to attract business and creative classes choose to adopt a brand for better visibility, international recognition, and to mobilize all stakeholders around the same strategy. The chosen "brand" for a city expresses a value system and makes sense. The brand "Nice & Smart" is now launched: "Nice" stands for nice, generous, attractive, vibrant, dynamic, forward-looking. "Smart" stands for innovative, intelligent, creative, modern, competitive.
