Schiseido Universe at TFWA - WE
Shiseido, the Kept-From-Inside Beauty
In terms of cosmetics, Japan is a step ahead other countries. By engaging in the sector since 1872, the brand Shiseido, resulting from Arinobu Fukuara's genius - a former chief pharmacist of the Imperial Japanese Navy, who creates a first Shiseido Pharmacy - is held up as a great dean. Shiseido now has become for many synonymous with luxury and reference in beauty. The headquarters of this publicly traded company is in Tokyo. But of course, its reputation brings its leaders to establish subsidiaries in several countries in Europe, Asia, America and Oceania. The year 1957 marks in the company's history, the beginning of this openness to the world. From Switzerland to Singapore and Australia to Canada, the spirit of Shiseido is shared by millions of convinced users, through a wide network of outlets. French customers have a choice between many addresses offering products and expertise of the brand which celebrates this year 2012 32 years of presence in France. 32 years in the service of a non-exclusive beauty, men and women have their place in the Shiseido universe.
Constantly putting forward the spirit of kept-from-inside beauty, the label offers a wealth of products to meet the diverse needs and profiles. Of exceptional quality and always full of innovative features, these products are able to be effective ambassador of the up with the times cosmetics industry. Because it is part of the body that is most exposed, the face is the object of special attention from Shiseido.
With its first range of product, the label pays particular attention to make available to customers compounds able to ensure the balance of the skin, particularly sensitive in this area. Today the brand offers no less than 8 different lines to take control of each case appropriately. Pureness line is considering the beauty under the sign of sharpness. The range includes among others a mattifying fluid, moisturizing gel cream and cleansing water. Combining more than ever the beauty to the technology, the Future Solution range invites to discover a beauty who intends to withstand time. Between concentrated softening lotion and total regenerating cream, to be applied during the pores are at rest during the night. The range is aimed at women who want to reach with serenity the course of maturity. Shiseido has also designed a range of body care with its Bodycare program: invigorating cream and gentle scrub and the Body Créator line with aromatic formulas throws a tonic flood on the body and a touch of cheerfulness onto the mood. The brand did not forgot its range for men with a protective shaving cream against little worries of shaving, cleansing exfoliation to make your skin soft and anti-wrinkle care. Fans of exceptional scents will be happy with the perfumes. Zen notes are for women who want to awaken the most beautiful facets of their personality. Patchouli and blue rose inspire a sparkling beauty. The male version will be complicit with men with eaux de parfums, shower gel or deodorant. Exotic fruit and spicy wood will awaken the senses for a unique rendering made of freshness and freedom.
