TFWA 2012: Touch-a-Button Exhibition
TFWA World Exhibition: High-Tech help
All the essential information about TFWA World Exhibition is available to participants at the touch of a button thanks to TFWA’s investment in the latest technology. Pre-registered delegates have access to a range of online tools for a productive week at TFWA World Exhibition in Cannes including an online Exhibition Directory, a new Product Showcase and a special TFWA App.
The Exhibition Directory is a password-protected database of exhibitors which is searchable by brand, company, person and country with the option to save and print a list of preferred exhibitors with their stand details. There are detailed company profiles including product lists, contact details, stand locations and other useful information.
New products: the online TFWA Product Showcase offers photos, press releases and brief details about new products being exhibited at the show for the use of press, buyers, agents and other trade visitors. To make agenda-planning easier, the products are listed by sector: fragrances & cosmetics; fashion & accessories; jewelry & watches; wine & spirits; gifts & electronics; confectionery & fine food; tobacco.
The TFWA Product Showcase, which was launched in time for TFWA Asia Pacific in May and proved extremely popular, can be found at www.tfwaproductshowcase.com with new entries being uploaded all the time. It can also be accessed via a link from the Exhibition Directory.
A specially-designed TFWA World Exhibition App has been created for free download from App Store and App World to iPhones and Blackberrys with exhibitor details, floor plans of the exhibition villages, on-site services and the full program of the show. Full details can be found at www.tfwa.com.
On-site at the show there was also new Interactive Touchscreens to help participants to navigate around the villages of the exhibition and find the quickest route from one stand to another. With 462 exhibiting companies, 21,000 m2 of exhibition space and 6,000 visitors, participants no doubt found the new tools extremely useful.
