Digital Emmy Awards 2012
And the winners are...
The 7th edition of the International Digital Emmy Awards ceremony, organized by the International Academy of Television Arts & Sciences in partnership with Reed MIDEM, took place on Sunday, April 1, 2012 during the MIPTV Opening Festivities at the Martinez Hotel. In front of an audience over 300 international executives from the television, broadband and mobile industries, the Emmy Awards for digital programs in three categories were presented to winners:
- Shujaaz FM (Well Told Story), a multi-media communications project, designed to inspire and motivate millions of Kenyans to take action to improve their lives and engage with urgent issues that shape their future, garnered the first Digital Emmy Award for Kenya by winning the Children & Young People category.
- Endgame Interactive: Facebook Episode (Secret Location/Shaw Media/Thunderbird Films), a transmedia episode created to extend the Showcase television drama Endgame online, won the Fiction category.
- Live from The Clinic (Maverick Television for Channel 4), a medical series enabling viewers to apply through the show's website to be seen live over webcam during transmission by the show's resident doctors and leading specialists, won the Non-Fiction category.
"This year's winners have masterfully woven social media into the fabric of their programs, "said Bruce L. Paisner, President & CEO of The International Academy of Television Arts & Sciences. "We congratulate them on their boundary-breaking."
The International Academy of Television Arts & Sciences is a membership based organization comprised of leading media and entertainment figures from over 50 countries and 500 companies from all sectors of television including internet, mobile and technology. The Academy's yearly schedule of events includes the prestigious International Emmy Awards Ceremony held in New York, The International Digital Emmy Awards at MIPTV and a series of industry events such as Academy Day, The International Emmy World Television Festival and Panels on substantive industry topics. The Academy was chartered with a mission to recognize excellence in television produced outside of the United States and it presents The International Emmy Awards in the following fifteen categories: Arts Programming; Best Performance by an Actress; Best Performance by an Actor; Current Affairs; Children & Young People; Comedy; Digital Program: Children & Young People; Digital Program: Fiction; Digital Program: Non-Fiction; Documentary; Drama Series; News; Non-Scripted Entertainment; Telenovela; TV Movie/Mini-Series.
Photos from Reed MIDEM photo bank.
Winner - Digital Program: Children & Young People
Shujaaz FM, Well Told Story
Winner - Digital Program: Non-Fiction
Live from The Clinic
Winner - Digital Program: Fiction
Endgame Interactive: Facebook Episode
