Heineken MIPTV 2012 Brand of the Year
Heineken Brand of the Year with "Open Your World"
During MIPTV, on April 2, HEINEKEN received the 2nd annual MIPTV Brand of the Year Award. As part of MIPTV's Branded Entertainment Programme which run 2-3 April, sponsored by Ogilvy & Mather, Europe's largest brewer Heineken has been selected to receive recognition for its commitment and innovation in the field of branded entertainment. The MIPTV Brand of the Year Award was presented to Cyril Charzat, Senior Director, Global Heineken Brand, during a ceremony at the Majestic Hotel hosted by Anne de Kerchove, Reed MIDEM Entertainment Division Director. Through its new "Open Your World" strategy in branded entertainment, Heineken is creating engagement in areas that are at the centre of its core consumers' lives. Designed with the agency Wieden+Kennedy Amsterdam, the Open Your World campaigns generated more than 6 million fans on Heineken's Facebook fan page and more than 25 million views on YouTube.
