Mercedes-Benz Perfume
Mercedes-Benz men fragrance, a perfume star
125 years after the creation of their first automobile, Mercedes-Benz enters the fragrance world. The world’s widest–known automotive brand and principal sponsor of the Fashion Week worldwide has granted the INCC Group a worldwide license to create the very first Mercedes-Benz fragrance. Mercedes-Benz men fragrance was launched during a party at the Majestic Hotel gathering a large audience of guests. "Nothing great has ever been accomplished without passion," INCC Group president and CEO Rémy Deslandes said in his address. INCC Group is a Lifestyle perfume manufacturer located in Versailles, a few minutes from the famed castle. Mr Deslandes enumerated five key elements for a perfume success, among which, a great fragrance is the most important before marketing strategies. The scent was elaborated in the South of France, on a basis of violet, a rare ingredient in a men’s perfume, of mandarin and spices. To link to the automotive world, Mercedes-Benz contain notes of leather interior. It is rumored that Mercedes-Benz next step in the perfume world will be a feminine scent.
