Bacardi’s spiced Oakheart
Adventure, camaraderie and living to the full
Bacardi introduced its new product "OakHeart" on a party at the Majesctic Hotel in a texan atmosphere to promote the «living to the full» young spirit of this spiced rum, which is strong, adventurous and authentic. Oakheart, Bacardi's biggest launch in 15 years (since Bacardi Limon), is dedicated to modern day adventurers after its bold taste: a spiced premium, smooth and smoky rum. Ron Bacardi's expert blenders used finest amber rums that have been mellowed in charred american oak barrels for 1-3 years. Spices such as maple, cinnamon, nutmeg, honey, and vanilla are added, which results in a bold, spiced rum with a hint of smokiness.
“Bacardi OakHeart is a spiced rum backed by the credentials of a family and a brand that created modern rum in 1862,” said Toby Whitmoyer, Vice President and Brand Managing Director, rums category, Bacardi U.S.A. “Bacardi OakHeart was created to bring together a new generation of rum drinkers (21+), a generation that lives for freedom and spontaneity. We are confident consumers will enjoy this amazing spirit and make OakHeart their new spiced rum of choice.”
