cannes lions 2018 Archives

Kevin Costner, A King at Cannes Lions Entertainment

cannes lions entertainment kevin costner — Kevin Costner & Niels Schuurmans

At Cannes Lions Entertainment 2018, Kevin Costner presented the modern western series Yellowstone he is starring in, produced and broadcast by Paramount Network.

On invitation by Paramount Network, producer and distributer of the series Yellowstone, Oscar winner Kevin Costner attended “A conversation with Kevin Costner from Paramount Network and Yellowstone“, hosted by Niels Schuurmans, CEO Paramount Network at Cannes Lions International Festival of Creativity on June 21, 2018, the very day after the series premiered in the U.S.

Modern-day ranching is alive and well!

In Yellowstone, Paramount Network first original drama series, Kevin Costner embodies John Dutton, a tough, smart kind of a “king” reigning over America’s largest contiguous ranch, trying to keep his family, business and land together. “Modern-day ranching is alive and well, and most of the work is done on horse back”, Costner said. John Dutton is a tough cookie standing for the american west values, a mind set requiering “a level of unpredictibility and danger”. The sreenplay of the series is from director/screenwriter Taylor Sheridan (Sicario, Comancheria, Wind River…)

You have to stand for something!

When evoking his carrer ans roles choices, the star of Dances With Wolves, Bodyguard, The Untouchables… said: “No one confuses me for anything other than American”. He then refered to the time in America “where if you were tough enough, smart enough, vicious enough, you could grab a land and make it yours.” He then menionned the displacement of American Natives, who didn’t yet recover. Costner explained he like roles expressing “you have to stand for something”, and as an example, he mentionned one of the last scenes of Giant, when Jordan Bénédict (Rock Hudson) gets into a fight with a bartender who refuses to serve a hispanic couple, thus becomin his spouse’s hero.

Looking for secret universal feeling

Kevin Costner was once a marketing executive. Got on the subject by Niels Schuurmans, Coster said: “marketing is about looking for a secret. after reading a good book, hearing a nice song, we want to share some kind of a little secret. I’m looking for secret universal feeling. And I feel in my heart that Yellowstone has a secret!”

Selfies with the public

In this time of Football (Soccer) World Cup in Russia, when asked by Niels Schuurmans: “What’s wrong with American soccer?” Costner simply answered: “Others countries are better…”
At the end of the conversation, Kevin Costner, always so affable and friendly, indulged in a couple of selfies with the public, mostly some female admirers.

www.paramountnetwork.com

Cannes Lions 2018, Naomie Campbell Tender-hearted Tigress

Naomie Campbell – nicknamed “the tigress” – unveiled at Cannes Lions 2018 her great heart and involvement in many cultural and humanitarian projects in a discussion with British broadcaster Tania Bryer

At Cannes Lions 2018, Naomie Campbell, the famous English superstar top model of Jamaican descent, nicknamed “the tigress“, came on June 20 to the Grand Auditorium of the Palais des Festivals in Cannes to talk with British broadcaster Tania Bryer about her new mission: to create a platform for emerging designers. For the occasion, Naomie wore a striped white jumpsuit, which revealed a beautiful bare back, and dotted shoes.

First black model on the cover of French Vogue

The main topic of the conference was how fashion is influencing culture. One of the best-known and best-paid models in the world was as relevant as she was in the ’90s. The lady who was the first black model on the cover of French Vogue can boast of having opened the fashion world’s doors to non-white mannequins. She also used her celebrity to write a book, did a bit of acting in several films, created 16 perfumes, took part in a reality show and even recorded an album.

Create a platform for young black designers

As a human rights defender, “the tigress” has also raised millions of dollars for humanitarian causes such as AIDS research. She also visited the Za’atari camp in Jordan, home to about 80,000 Syrian refugees.
In front of a packed auditorium, Naomie Campbell spoke with British broadcaster Tania Bryer about her new cultural project: “I want to help young emerging creators to be known”. The top said it was time to help the lesser known designers to make a name for themselves: “I want to set up this platform because not everyone can go to all Fashion Weeks around the world and invest money to show what they are doing. We thus need to find other ways, such as creating a platform for young emerging designers who have no way of showcasing their creations, and present them to online stores “.

Pushing back the limits of the impossible

The top is also committed to doing its utmost to promote ethnic and cultural diversity in the fashion world, which she still considers to be far too closed.
Naomie Campbell, whose desire is to promote the fashion world she finds too close to non-white creators, concluded her interview with Tania Bryer with theese words: “My life has been full of challenges, but this is what I like. It pushed me to go even further. “

www.canneslions.com

McKinsey at Cannes Lions: AI Doubles Revenue Growth

McKinsey and Company’s seminar “Redefining Creativity in the Data Driven Age” at Cannes Lions on June 18, 2018, hosted by Brian Gregg and Jason Heller, urged CMOs to integrate as quickly as possible IT in their marketing.

At Cannes Lions 2018, Brian Gregg (co-leader of McKinsey’s Marketing Service Line within North America and the Retail/Consumer sector on the West Coast) and Jason Heller (Partner and global lead of the digital marketing operations and technology practice at McKinsey and Company) discussed how the best performing marketing organisations make creativity thrive in the data driven and agile era. With that conclusion: incorporating AI in marketing means doubling ROI.

Idlers, Isolators and Integrators

In the data driven era, the definition of creativity is evolving according to IT and the latest innovations in Artificial Intelligence (AI). McKinsey’s research of 450 Chief Marketing Officers (CMOs) allowed to set three behaviours among them: Idlers, who wait and see, Isolators, who deny any relationship between data and creativity, and Integrators, who use data to “raise the bar on creativity”. After the two pannelists who unveiled the research by the management consulting firm, incorporating data and analytics into the creative process improves the customer experience and doubles revenue growth.

Global profit pool of 1 trillion $

A majority of CMOs belive that data is actually enhancing creativity and blending AI and creative into briefs is bringing a modern consumer insights capability and new ideas. After McKinsey, early adopters of AI should share a global profit pool valued at one trillion dollars. Brian Gregg and Jason Helle unveiled their recipe for growth: integrate data and creativity, be agile and hire whole-brained talents.

Mixing data and creativity people

Marketing and IT people have to collaborate – as quickly as possible – on a shared vision, in flat team, an organization structure with few or no levels of management between management and staff. Decision-making should be made with less supervision but emphasis on employees increased involvement in the process.

Breaking down silos to gain agility

In a world hyper-connected with cellphones, internet, data silos packed with information keep teammates from communicating effectively, and work collaboratively towards common goals. In an agile business, sales and marketing have to work seamlessly together. Finding the gaps and conflicts between groups, is help teams to have same agendas, cultures and processes.

Seek whole-brained talents

Combine creative and data takes whole-brained talents, harnessing the portential of both sides of their brain: creative and rational. Make sure to hire the right, whole grasping talent with brains that can be thought out, in sync with the rapid pace of technological changes.

www.mckinsey.com

2018 Google Beach, Learning and Playing

The Google Beach was inviting the 2018 Cannes Lions delegates to play and exercize their creativity with the latest technology through many playful demos, educational activities and events under the radient sun of South of France.

At Cannes Lions, the Google Beach is one of the most – if not the most – popular beach to relax on a mattress by the Great Bleue while sipping delicious drinks or fresh smoothies between educational talks or concerts with YouTube Music stars. The 2018 Google Beach hosted creative industry panels, demos, educational activities, DJ sets, fitnesse course and inter-agency beach volleyball.

Networking on the beach

Open to all International Festival of Creativity delegates, the Google Beach on La Croisette nearthe Palais des Festivals, is the Plage To Be to experiment digital technology through eye-opening demos and educational games, mixed with the simple pleasure of being by the sea to relax between two seminars at Cannes Lions. The Beach was showcasing great achievements in digital creativity and highlighting new creative technology in small blue huts, opening exciting ways of expression. The daily workshops and demos were conceived to provide the creative community with a platform for collaboration and relationship building.

Demos and Lightning Talks

On the Google Beach, the delegates could have fun with the GIF Booth where 13 photophones took a picture of the delegates playing with a beach ballon to create a animated GIF to share with friends. The Juice Hut was showcasing Tasty, the world’s largest food network, through the Google Assistant to broadcast one’s favorite delicious videos of recipes!
The Google Lightning Talks explored some of the hottest issues concerning digital and creativity like “How can technology enhance human experience?” by Marc Mathieu – Samsung Electronic America and Debbie Weinstein – Google, or the new question about AI: “Can Machine Learning make us better creative? with Karen Boswell – adam&eveDDB, Oscar Sharp – Film director, Ross Godwin – Google, Cathy Pearl – Google.

Focus on LGBTQ

Apart from YouTube Music sessions, as part of the Creativity Matters series, the Google Beach focuses on global LGBTQ+ audiences, trends, and behaviors, and why diversity is more vital than ever and showcased the most high-impact LGBTQ+ moments of the year. The delagtes could take pictures and selfies before huge “Pride” sign.

cannes.withgoogle.com

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