Tag: mapic 2015

Castorama Antibes, the brand’s largest store in the world, offering 17,000 m2 dedicated to improving the house, was inaugurated on December 7, 2015.

“Castorama Antibes has been with the Alpes-Maritimes residents wishing to improve their home for over 35 years,” Jean Pierre Llorca, Managing Director of the store said. Opened in 1979, first renovated in 2004, but victim of a fire in 2011, the store turned into the largest Castorama in the world with a total area of 22,000 m2 including 17,000 m2 of sales area.

Two years of intense work

The titanic work with ephemeral installations, incessant removals and multiple reorganizations were “supported with perseverance by motivated teams and patiently borne by the customers.” On a thirty-meter gradient, the rocks were crushed for use as foundations, 144,000 m3 – or 14,000 trucks – of earth were evacuated. For construction, 10 000 m3 of concrete were poured, 850 tons of steel were used and more than 150 trees were planted to embellish the exteriors.

Kingfisher’s biggest investment in the world

After two years of work- without ever closing – and 35 million euros investment – Kingfisher’s biggest investment in the world – the store is completely revitalized. Castorama Antibes now spans on two buildings – instead of five – opening on 10 000 m2 dedicated to home improvement and outside, on7,000 mm2 dedicated to the Garden and Building spaces. The car park has 700 spaces.
The product offering has expanded and boasts 56 000 references, 11 000 more than previously. 280 employees, passionate about customer satisfaction, products offered for sale and home improvement, will welcome and advise more than one million customers annually.

More than 50 inspirational spaces

A new store,a new concept! Castorama Antibes marketing teams met with many customers in the region in their homes – house or apartments – to best assess their real needs. This experience helped to create an inspirational journey in the Home Improvement building.
More than fifty developed areas, fully decorated as true living spaces, stage products and materials to facilitate the selection of DIY enthusiasts and help them achieve their development projects. In addition to trendy kitchens, or bathrooms, a connected home automation area presents the latest innovations, another is dedicated to energy renovation to conserve energy and better use of natural resources.
The organization was renewed in order to make the sales consultants more available and an architect will also help develop plans and solutions.

Stylists’ gardens in real situation

The Garden universe is particularly developed in Antibes, with outdoor, pools, maintenance… To show the full extent of the offer, the landscaping offer is put into situation by colors, scripted by the store’s stylists. The outdoor garden provides ranges designed with the help of a local landscaper.
Finally, the new space “Bâti roulant” allows to enter into the materials court with one’s vehicle and load the materials directly.

Be creative at Casto Lab

A Castorama Antibes peculiarity, a Casto Lab is welcoming to creators, to share and develop their skills, test a project or gain confidence in one’s ability to Do It Yourself.
The 76 m2 area offers activities ranging from employee training, to “Castostages”, to transmit knowledge and DIY practices for customers and children. An activity “Lab” is open to those having fresh, innovative ideas and projects, with machine tools available like computer-controlled milling machine and digital laser cutting to design and achieve objects.

The brand’s first positive energy building

Castorama has built a Passive Building level store thanks to a double insulation, windows regulating hot / cold and adiabatic air conditioning that is on average reducing energy consumption by 6. The LED lighting varies according to the intensity of natural light and rainwater is stored in a tank.
To reach the level of positive energy building, 1 200 m2 of photovoltaic panels were installed on the roof. The store in Antibes will produce more energy than it consumes. The energy reduction is the equivalent of the energy supply of 270 low energy homes for one year.
Castorama has chosen to make of the Antibes store a laboratory, where are tested new construction techniques (choice of LEDs, floor design…) with a positive impact on the environment.

The inauguration of Castorama Antibes took place in presence of MP-Mayor of Antibes Jean Leonetti, Guy Colleau, CEO, Kingfisher’s Big Box format, Alain Souillard, Director of Kingfisher’s Depot Format and Marc Ténart, General Director Castorama France.

magasins.castorama.fr/4248-castorama-antibes

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MAPIC 2015 brought together the world’s leading commercial real estate players in Cannes from 16 to 18 November to develop major shopping center projects.

MAPIC 2015 played host to 8,100 participants including 2,000 retailers representatives and 470 trademarks for the first time. With 73 countries represented, the show continues to strengthen its internationalization by hosting a wide range of major shopping centers.

Ever larger and innovative projects

MAPIC 2015 showcased this year some major projects including Place Vendôme (Qatar), Majid Al Futtaim (UAE), Iran Mall (Iran), South Energyx (Nigeria) or the giant Wanda Group (China). European major players such as Klépierre and Unibail-Rodamco (France), Hammerson (UK), Westfield (GB), ECE Projektmanagement (Germany) and Sonae Sierra (Portugal), have come to present their latest shopping center projects ever larger and innovative like the Mall of Switzerland, a futuristic project.

The United States, country of honor

Country that initiated the malls, the United States was the country of honor this year, represented by over 136 companies, including 29 exhibitors. Among US key players attending MAPIC 2015 were Thor Equities, Vornado Realty Trust, Simon Property, Kimco and for the first time, Related Companies, which promoted Hudson Yards, its giant mixed-use real estate development, RFR Realty, SL Green and Archaio.
We choose to present Miami American Dream, a shopping center which could become the largest mall in North America, and combines shopping, entertainment and attractions.

The mall, new living place

Customer expectations have changed: consumers want to get involved and live an extraordinary experience, beyond the simple act of purchase to satisfy a need. They also need to awaken their senses, as much by culture as by attractions or a restauration service.
A growing number of US consumers consider the lifestyle shopping centers, often located in the suburbs of major cities, that combine department stores and prestigious luxury brands, like new city centers. Department stores seek to offer a range of products at relevant prices for all consumers, offering advanced, innovative
services, always looking for new ideas.

Our selection of MAPIC 2015 projects

Here is our selection of projects we invite you to discover by clicking on the following links:

Polygon Riviera inaugurates an innovation incubator: the Designer Gallery,

The largest shopping center of Russia in Moscow: Aviapark and its giant aquarium,

One of the largest shopping center in Luxembourg by Immochan: la Cloche d’Or,

The largest Scandinavian mall in Sweden: Mall of Scandinavia in Stockholm,

The retail giant in the footwear sector: Deichman stores,

The Mall of Switerland, a huge shopping center next to Lucerne.

A trend: online to offline

Like Spartoo.com which recently opened its first store in Grenoble and plans to open 50 by 2017, the web “pure players” begin to open locations. These shops are found in the form of popup stores, showrooming, corners in shopping centers or town centers, to develop the proximity with the customers, bringing some human feeling in trade and generate brand preference.

www.mapic.com

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Mall of Switzerland, presented at MAPIC 2015, will be one of Switzerland’s largest shopping center and will boast a new image of Switzerland.

Mall of Switzerland, with its 46,000 m2 area and 150 shops, will be one of the largest shopping centers in Switzerland. A vector of growth and ongoing development in the Lucerne region, it will give a nice image of the evolutionary trade both domestically and abroad. FREO Switzerland AG in partnership with contractor Halter AG has developed with Architects Burkhardt & Partner (interior design/branding) and a storybook by Schwitzke & Partner, the project in accordance with economic, ecological and cultural and social criteria, which will bring a new quality of life in the municipality of Ebikon, 10 mn away from the city of Lucerne.

A voyage in the world of shopping and leisure

The Mall of Switzerland will include an avant-garde neighborhood replicating the American-inspired lifestyle and entertainment universe. However, priority will be given to European culture that will be reflected in the architecture, the nature and sustainability, but with the functionality of a high end international mall.
Marvel, dream and dive into a new shopping atmosphere, that, in addition to meeting the needs, will also awakens all the senses. Among the international brands, the best known Swiss quality brands will be represented as well as a wide selection of stores dedicated to young designers. Trend offers of Wellness, Fitness, dining and shopping, as well as cultural events addressing all age groups will be part of a concept of central square: EbiSquare.

EbiSquare, place of culture

Inside the Mall of Switzerland, the EbiSquare area, an outdoor space, will host cultural events such as fashion shows, exhibitions or ephemeral art galleries and pop-ups, surrounded by a recreation center, a multiplex cinema, a hotel and housing buildings.
Thanks to the Mall of Switzerland, Ebikon and the surrounding towns will benefit not only of the extension of public transport service, but also a considerable upgrading of the quality of their environment.

Modern and adapted architecture

Mall of Switzerland has the distinctive feature of boasting diversified volumes with avant-garde architecture. The facades of the building for commercial and leisure open to the public show its duality. The entirely glassed ground floor will open onto the central square of EbiSquare. The leisure center with a cinema complex, present themselves as a monolithic structure that will oppose the translucent envelope, flexible and fluid of the commercial center. Like a “flying saucer”, the upper floors will ooverhang the ground floor, which will give all an aesthetic scale ratio.
The use of warm, natural materials such as wood, combined with a futuristic design, will give visitors a sense of well-being.

Mall of Switzerland is scheduled to open its doors in autum 2017.

www.mallofswitzerland.ch

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The Deichmann Group, world leader in the sale of retail shoe, presented at MAPIC 2015 its brand and expertise in shopping centers of the future.

The Deichmann Group is a family company in the footwear distribution sector. Present in 22 countries through different brands, it is largest retail shoe dealer in Europe. It distributes its products through 1,200 subsidiaries in Germany (1 pair of shoes out of 5 is sold in Deichmann stores) and over 1,700 branches across the world including the United States. In Europe, it is present in Holland, Switzerland, Italy… Thanks to a good price-quality ratio – average price between 20 and 60 euros – Deichmann shoes today the feet of many women around the world.

Deichmann’s outstanding advertisments

The shoe brand became famous for its advertising communication, not with slogans focusing on the sexy look of high heels for women, but on the fact that wearing them makes your salary increase. “For men, to measure more than 1.80m allows for 1.3 times faster promotion”; “Men over 1m80 earn 10% more” or “80% of major top managers are more than 1m80”. Below the slogan, you can see a picture of a shoe with a vertiginous stiletto and the phrase “Go get them!”

The stars also wear Deichmann shoes

Nothing is more ephemeral than fashion: trends change every season, styles evolve, new influences constantly excite and fascinate consumers, even the conventional surprise with new colors, shapes and details.
Deichmann is actively involved in creating trends, with the inspiration of fashion, lifestyle, stimulating the evolution of fashion. The brand offers a wide range of sports shoes by brand Nike, Fila, Puma, Adidas and Skechers, but also of models inspired by the latest trends in fashion, signed by its own brands Catwalk, Graceland, 5th Avenue and Janet D, among others, but also shoes, boots, pumps, sandals, slippers, comfort shoes, handbags, and shoes accessories.
Today, the brand is relying on renowned ambassadors to promote its brand like Hollywood star Halle Berry or supermodel Cindy Crawford.

About the Deichmann Group

In 1913, Heinrich Deichmann founded his own shoe company in Germany. Over the next ten decades, his combative family business realizes an economic miracle. Today, Deichmann is an international group with 2,900 subsidiaries in 22 countries in Europe and the United States. the firm employs 30,000 employees and sells about 172 million pairs of shoes for a turnover of 4.6 billion euros.
The family still owns all of the company’s capital.

www.deichmann.com

 

The Mall of Scandinavia mega outlet centre in Stockholm is the largest retail and leisure centre across Sweden, Denmark and Norway.

The developer Unibail-Rodamco dared to dream big: representing an investment of €640m, Mall of Scandinavia, embodies with its 101,000 m2 Unibail-Rodamco’s ambitious vision for the future of the shopping centre in Northern Europe.  The giant of retail establishes a new benchmark for retail and leisure destinations in the region, with the largest of its 72 outlet centres.

New shopping dreams

Scandinavian shoppers: ready to dream, set, go ! The Mall of Scandinavia opened its doors since november 12, 2015, to tens of thousands of customers. Its 101,000m2 of retail and entertainment are offering eager consumers some 224 stores and restaurants. 14 brands are new market entries in the Nordic market, including LEGO, Disney, Pull&Bear, Intimissimi and KIKO Milano. Other major brands available include key global retailer like Tommy Hilfiger and Zara, as well as Michael Kors, Victoria’s Secret, & Other Stories, COS, River Island, Adidas, Filippa K, River Island, ROOM, Illums Bolighus, and electric car maker Tesla…
Located in the rapidly growing district of Arena City in Solna – seven minutes from Stockholm city center by train – Mall of Scandinavia is in a catchment area of 1,570,000 inhabitants who live in a 30 minutes drive radius from the new mega outlet.

Designer Gallery new concept

The space called Designer Gallery, is an innovation incubator, a concept combining shopping, contemporary art and new trends, just to add an “extra soul” and culture to the act of purchase, welcomes specific designer brands like lines Celine Sunglasses, Reebok Pump Fury and Kartell, and a selection of pop-up stores. Some premium services including valet service, hairdressers, childcare, personal shopper… are also made available to customers, like at the center Polygone Riviera, located in Cagnes-sur-Mer in France, inaugurated on October 22 and initiated by the same promoter.

The Dining Experience

Mall of Scandinavia implemented the Dining Experience to provides a full range of food and drink options at different prices quality, reflecting the quality, variety and diversity of food in Stockholm. Food service is mainly concentrated in the Dining Plaza, Stockholm’s largest collection of restaurants with an inventive design, and fine dining will feature 22 restaurants, some run by Michelin-starred chefs.
The large offer is completed there is also a significant presence of coffee shops, takeaway food, patisserie and impulse foods along the malls, giving the guests numerous opportunities to enjoy food and drink as an integral part of their shopping experience during the visit.

On the entertainment side, customers can dive into leisure cinema, viewing with Sweden’s first commercial IMAX screen multiplex cinema with up to 15 screens.

www.unibail-rodamco.com

Showcased at MAPIC 2015, the massive Miami American Dream, mixing shopping, entertainment and attractions, could be North America’s largest mall.

Scheduled to open in 2019-2020, Miami American Dream will boast 3 millions square feet of retail combined with 2 millions square feet of entertainment to offer local residents, tourist and families the ultimate shopping experience. The project includes as well an International Tourism Center and a 2,000-room hotel.

Larger than the Mall of America in Minnesota

The Ghermezian family, at the head of developer Triple Five, the company that built the famous Mall of America in Minnesota(4.2 million square feet), announced:  “Miami American Dream will exceed all our other projects around the world and its building cost should reach $ 4 billion.” Once completed, the mall, located near the southwest corner of Interstate 75 and Florida’s Turnpike in Miami-Dade County, expects to employ about 25,000 people.

A shopping dream come true

Miami American Dream will house the latest in retail and is to become the ultimate location for global retail brands looking to showcase their flagship concepts. The mall will feature 400 retailers, restaurants and services, a rich blend of global retail influenced by high streets from Paris to Bond Street, to Barcelona to SoHo, redefining retailing through experiential and interactive components unseen anywhere else.
The confirmed tenants include Hermès, Zara, Uniqlo, Victoria Secret, Gap, Microsoft, Saks Fith Avenue, Banana Republic…

Ultimate family and tourism experience

Miami American Dream large mix of indoor facilities will be featuring a DreamWorks themed park (with roller coasters and a Ferris Wheel) open 365 days a year. The amusement park will offer over 300,000 square feet of unique and innovative family entertainment and will be an exceptional destination for local residents and tourists. They could though enjoy the fun of the Water Park on more than 225,000 square feet or try the world’s largest indoor ski slope offering 180,000 square feet of adventure, featuring an 800-foot (12-story) ski slope for skiing, snowboarding and tubing. Most of the water for the indoor ski slope and water park will be recycled.
The many amenities will also include and ice-skating rink to host recreational hockey, figure skating programs and lessons, and public skating events as well as a lake with marine life including sharks and manta rays. A film/TV production studio will produce shows in performance halls, and the entertainment will also offer a 3,000-seat cinema, a museum, bowling, an 18-hole miniature golf course and some 100 restaurants.

A focus on fine dining

Over 100 the finest restaurants on 150,000 square feet, with a focus on eclectic dining combining the best of New York and celebrity chefs, are to offer a wide range of global and organic cuisine to please the most discriminating palates. The restaurants at Miami American Dream will attract local, regional and international guests and the upscale gourmet food hall will feature the world’s first exclusive Kosher food hall.

www.triplefive.com

La Cloche d’Or, a high-end shopping center of international importance in the south of Luxembourg city, will be inaugurated by the end of 2018.

On a sales area of 75,000 m2, the commercial center La Cloche d’Or will offer an astonishing and multi-faceted shopping experience in an architectural ensemble of great quality. The new district of the capital will host a real place of inspiration, a “city trip” tourist destination in an environment in which it feels good to live, be entertained and work.
Designers of the mall, the developers Immochan and Promobe/LCO1 with architects Fabeck Architects and Schemel & Wirtz, launched the development work in May 2015, and showcased the projet at MAPIC 2015.

The new must-district of the capital

Located at 3 km from Luxembourg city center, the new district of La Cloche d’Or, based on the principle of functional diversity, will bring together all the components of a city: a school – the French Lycée Vauban – a centre for emergency and training, luxury residential buildings, buildings of tertiary activities – that will host, among others, the headquarters of the companies Deloitte, PwC and Alter Domus – and a 75,000 m2 shopping center of international scope.
A landscaped park of 20 hectares, the largest in the city, will surround the site with greenery. By 2025, 45,000 people will live, work, study and do their shopping in this new district.

A strategic location at the crossroads of four countries

The area of Cloche d’Or is at the heart of the Grande Région, a European grouping of cross-border cooperation that brings together regional divisions from Germany, Belgium, France and Luxembourg. At the crossroads of different cultures and important European logistics flows, the exceptional geographical location of Luxembourg is a major advantage for future users of the neighborhood and especially for the future shopping center.
With a catchment area of 2.7 million inhabitants, the heart of the Greater Region greatly increases the catchment area of the Cloche d’Or, estimated at 1,7 million, to which are added the 150,000 people who cross borders every day to work in Luxembourg.

The House of Brand

The shopping center is based on a premium positioning, reflected into a strong idea: The House of Brands. The new entity will offer a visitor experience combining both the spirit of the best department stores and shopping centers, all in an atmosphere that combines dynamism and comfort, international energy and Luxembourg spirit. A total of 120 international stores will opens on the premises, an offer completed by 15 restaurant in a 3300 m2 Food Hall.
Ultimate incarnation of an international  savoir-vivre, the shopping center of Cloche d’Or is more than a shopping destination: it aims to offer a moment of privileges for each of the 10 million expected visitors.

The most prestigious international brands

La Cloche d’Or will bring together the latest and most innovative boutiques from 120 international brands. Spread over three levels, the brands will benefit of large areas and a greater freedom of expression to offer their customers a premium experience of high standard in keeping with the spirit of Luxembourg and the Greater Region. Through this shopping center, LCO1 is also keen to allow world leaders as well as local independent to settle there with all of their concepts.
The House of Brands will also offer premium services with a high-end offer dedicated to the comfort of customer like valet parking, day care and “personal shoppers” will ensure a privileged shopping time.

An always bustling tourist place

In the center of an ideal connectivity, the Cloche d’Or is crossed by two treed boulevards linking the center to the motorway system, with bus and tram lines. Bike paths and wide sidewalks will also be built to encourage soft mobility. Some 3,000 parking spaces will welcome visitors to the mall.
Art exhibitions, fashion shows and showrooms will make of it an always animated genuine tourist attraction. The shopping center will provide a great place for relaxation areas in a quality sustainable environment, open to the outside – with terraces and recreational spaces on rooftop – marked by a unique, bright and comforting atmosphere.

It is a complete stay the Cloche d’Or will offer to its customers: throughout the day, they will be able to shop, eat, be educated and relax.
The area of Cloche d’Or, whose opening is scheduled for Q4 2018, will include some 80 hectares of developed surface areas and 645,000 m2 built in 2025.

About Immochan

Founded in 1976, Immochan, real estate subsidiary of the Auchan Group, is today one of the first European commercial real estate for shopping centers. Its expertise as a global operator on three main areas: promotion, marketing, operation/asset management, allows it to support the brands and develop the best traffic on its retail and living spaces.

About Promobe

For over 20 years, the Promobe finance group, internationally active, has been participating in the development of large residential and commercial and tertiary projects, and remains one of the leading real estate actors and promoters of the Grand Duchy of Luxembourg.

www.immochan.com/en/la-cloche-dor-house-of-brands

Aviapark, one of the largest shopping center in Europe in Moscow, presents its luxury and leisure offer to host in the coming months 7 million Muscovites.

Aviapark, one of the largest shopping center in Europe, was presented at MAPIC 2015 by Russia and its capital Moscow. The mega mall covers an area of 230 000 square meters – the size of 36 football fields – spread over four floors. The city of Moscow has invested over a billion dollars with the short term ambition to make it the largest shopping center in Europe.

The world’s largest aquarium

The main attraction of Aviapark Mall is in its central axis that contains the largest cylindrical aquarium in the world, designed and built by International Concept Management (ICM). This staggering 23-meter high and 6 meters in diameter aquarium enables to admire the spiraling evolutions and colors of 2, 500 exotic fish from all four levels of the retail space. Built with 55 tons of acrylic, the aquarium contains 370,000 liters of sea water and its decoration is a true replica of the fauna and aquatic flora of the Red Sea.

Strategic location

Located in the center of the city, at the intersection of the Leningrasky street and Ring Road, the new Moscow shopping center Aviapark enjoys a strategic location. It is served by two metro stations Dinamo and Aeroport and soon by the Khodynskoe Pole Metro Station, which will be located in front of the entrance. It is also a five minute drive from the Garden Ring, in one of the liveliest areas, diverse and cosmopolitan in Moscow. It has the ambition to become a leading destination for luxury and leisure in all its forms by offering customers a new concept of the city center where where it feels good to live, to be entertained and educated, eat, and… go on a shopping spree.

A place where shopping and entertainment go along

More than 550 shops have taken place in the new shopping center Aviapark, including major names in retail like Auchan with its hyper-modern structure on a surface of 25,700 square meters, topped by a huge glass ceiling. Next to the hypermarket, Obi, Debenhams, Hoff, H & M, Zara, Mango… are already present. Soon, Decathlon, Sportmaster, Cacharel, Etam, Lacoste, Mango, Adidas, Tommy Hilfiger, Levi’s… will also occupy the premises.
For culture and entertainment, the mall will house a 17-hall multiplex cinema – the largest in Russia – a giant ice rink, as well as 80 restaurants. To receive its clients, Aviapark will have 7,000 parking spaces built on two levels, and equipped with a handy light system showing whether a spot is free or busy. The offer is complemented with offices on 8,000m2.

Vladimir Putin‘s homeland created a new image of the global luxury; with Aviapark, it can now be proud of possessing one of the most gigantic mall in the continent.

www.aviapark.com

A month after the inauguration of Polygone Riviera, the Designer Gallery Lounge opened its doors in the heart of the first open-air shopping and leisure center in France.

The recently inaugurated Polygone Riviera shopping center offers a vast open-air art gallery and intimately marries shopping and contemporary art. Located in the Riviera town of Cagnes sur Mer near Nice, at the Saint Paul de Vence and Villeneuve Loubet borders, halfway between Cannes and Monaco, the mall is divided into four thematic areas: the Quartier des Saveurs, the Promenade des Palmiers, the Quartier des Arcades and, for the first time in Europe, the Designer Gallery, a concept combining shopping, contemporary art and new trends, to bring some extra soul to the act of purchase.

Fashion, Art and Culture

Constantly evolving, the Designer Gallery features the ephemeral and the forefront of trends with more than a dozen trendy shops such as Make Up Forever, La Langerie, Anima Athletica, By Colette, Nue 19.04, La Tarte Tropézienne…
The concept store Lounge of the Designer Gallery area, opened on November 20 in the Designer Gallery district, is a convivial meeting point between fashion, art and culture. This unusual, bare concrete place, is now home to more than sixty local and international brands. It is a true trends incubator, dedicated to the artistic creation in all its forms.

Build your personal brand

The Designer Gallery at Polygon Riviera is a place where each of us can build his or her personal brand, his or her originality and personality through varied experiences. Lifestyle, urban, minimalist, chic, all styles are possible. It is animated by the Great Playground which, as “Chief Editor”, orchestrates the artistic programming of the area, such as the presentation of collections at the forefront of fashion and art or organizes regular event at the Lounge like DJ sets with young creators.

Discovery of artists and customisations

When visiting the Gallery Designer area, you can admire works by artists selected with the help of the collective Urban Pixel and a selection of outfits at the forefront of fashion designed by the Chief Editor (such as the Printemps Store Accessories Exhibition). In the gallery space, at the Lounge bar, you can admire the works of artists such as Leny Gaud and his series of five bottles painted in a poetic and offbeat way, Zsofi and his amazing customizations around wool and the Nice streets. On other walls, pictorial works by Julien Griffaud, Damien Audibert’s photographs with the theme of urban exploration or Ivorian fashion designer Laurence Airlin who uses fashion in a contemporary aesthetics with African roots.

A new rebel and elegant design

The Lounge areas include the Barber Shop BlackBeard, a new rebel and elegant concept led by Abdel, Ludovic and Melody. The “barbers” will welcome you all day in their New York hair salon for a hairdo, trim your beard, shave you in the old way or a facial treatment.
At the photo workshop, you can have your picture taken in an old-fashioned way with the Harcourt booth hosted by Jean-Baptiste. During the evening, the bar, enliven by Axel and Christopher, made us taste the delicious champagne Le Blond et le Noir and the fans of 100% organic could enjoy the refreshment of a vitamin juice: apple, orange and carrot, offered by Stephanie from the Just Bio shop, located in the Arcades area, or follow the Live Performance of artist Kream.
When you come to Polygone Riviera, you can also enjoy the special area of the Designer Gallery Lounge a pause along the way by reading a fashion or art magazine available in self-service while charging your phone.

About Grand Playground

Grand Playground was created by 3 childhood friends from Lille, Luc, Andy and Serge. Together, they decided to create Noveros, their company specializing in ephemeral stores and partner with the creative agency Absolt. They then imagine a concept dedicated to the ephemeral, a multi-faceted place that allows young brands, as well as those more established, to have their own space and to highlight their collections. An ideal place for brands that wish to engage, to meet their audience and create the event.
A place in keeping with the times that breaks the codes of traditional stores, mixing fashion, art, design, music and culinary specialties.

www.polygone-riviera.fr

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