A month after the inauguration of Polygone Riviera, the Designer Gallery Lounge opened its doors in the heart of the first open-air shopping and leisure center in France.
The recently inaugurated Polygone Riviera shopping center offers a vast open-air art gallery and intimately marries shopping and contemporary art. Located in the Riviera town of Cagnes sur Mer near Nice, at the Saint Paul de Vence and Villeneuve Loubet borders, halfway between Cannes and Monaco, the mall is divided into four thematic areas: the Quartier des Saveurs, the Promenade des Palmiers, the Quartier des Arcades and, for the first time in Europe, the Designer Gallery, a concept combining shopping, contemporary art and new trends, to bring some extra soul to the act of purchase.
Fashion, Art and Culture
Constantly evolving, the Designer Gallery features the ephemeral and the forefront of trends with more than a dozen trendy shops such as Make Up Forever, La Langerie, Anima Athletica, By Colette, Nue 19.04, La Tarte Tropézienne…
The concept store Lounge of the Designer Gallery area, opened on November 20 in the Designer Gallery district, is a convivial meeting point between fashion, art and culture. This unusual, bare concrete place, is now home to more than sixty local and international brands. It is a true trends incubator, dedicated to the artistic creation in all its forms.
Build your personal brand
The Designer Gallery at Polygon Riviera is a place where each of us can build his or her personal brand, his or her originality and personality through varied experiences. Lifestyle, urban, minimalist, chic, all styles are possible. It is animated by the Great Playground which, as “Chief Editor”, orchestrates the artistic programming of the area, such as the presentation of collections at the forefront of fashion and art or organizes regular event at the Lounge like DJ sets with young creators.
Discovery of artists and customisations
When visiting the Gallery Designer area, you can admire works by artists selected with the help of the collective Urban Pixel and a selection of outfits at the forefront of fashion designed by the Chief Editor (such as the Printemps Store Accessories Exhibition). In the gallery space, at the Lounge bar, you can admire the works of artists such as Leny Gaud and his series of five bottles painted in a poetic and offbeat way, Zsofi and his amazing customizations around wool and the Nice streets. On other walls, pictorial works by Julien Griffaud, Damien Audibert’s photographs with the theme of urban exploration or Ivorian fashion designer Laurence Airlin who uses fashion in a contemporary aesthetics with African roots.
A new rebel and elegant design
The Lounge areas include the Barber Shop BlackBeard, a new rebel and elegant concept led by Abdel, Ludovic and Melody. The “barbers” will welcome you all day in their New York hair salon for a hairdo, trim your beard, shave you in the old way or a facial treatment.
At the photo workshop, you can have your picture taken in an old-fashioned way with the Harcourt booth hosted by Jean-Baptiste. During the evening, the bar, enliven by Axel and Christopher, made us taste the delicious champagne Le Blond et le Noir and the fans of 100% organic could enjoy the refreshment of a vitamin juice: apple, orange and carrot, offered by Stephanie from the Just Bio shop, located in the Arcades area, or follow the Live Performance of artist Kream.
When you come to Polygone Riviera, you can also enjoy the special area of the Designer Gallery Lounge a pause along the way by reading a fashion or art magazine available in self-service while charging your phone.
About Grand Playground
Grand Playground was created by 3 childhood friends from Lille, Luc, Andy and Serge. Together, they decided to create Noveros, their company specializing in ephemeral stores and partner with the creative agency Absolt. They then imagine a concept dedicated to the ephemeral, a multi-faceted place that allows young brands, as well as those more established, to have their own space and to highlight their collections. An ideal place for brands that wish to engage, to meet their audience and create the event.
A place in keeping with the times that breaks the codes of traditional stores, mixing fashion, art, design, music and culinary specialties.
Click on pictures to enlarge – ©YesICannes.com – All rights reserved