Sanne AVA
In London, the Art Vision Awards international photography and visual arts competition is experimenting with an artificial intelligence-created juror.
Art Vision Awards: The London-based Art Vision Awards international photography and visual arts competition welcomes Sanne AVA, its first juror designed by artificial intelligence. Following three weeks of training with its founder, Gil Zetbase, this virtual persona now participates in evaluating artworks alongside human professionals – an initiative that questions the place of technology in artistic judgment.
Gil Zetbase
Sanne AVA, a Virtual Identity Serving Art
Artificial intelligence is no longer limited to image creation: it now participates in evaluating them ! With the arrival of Sanne AVA, Art Vision Awards is experimenting with a new approach to photographic judgment by incorporating a virtual juror into its scoring process. Her name, face, and fictional identity associated with Amsterdam were generated by AI. Behind this warm and professional appearance lies a concrete function: examining works submitted to the contest and assigning them a score, on equal footing with the other jury members. Guided for three weeks by Gil Zetbase, photographer and founder of Art Vision Awards, Sanne learned to analyze images according to the artistic criteria defined by the organization during a series of photographic tests.
From Composition to Emotion: The Evaluation Criteria
Sanne AVA assigns each work a whole score from 1 to 10. Her analysis focuses on composition, light, colors, contrasts, and relationships between visual elements, as well as creativity, impact, and storytelling. The approach advocated by AVA is therefore not limited to technical mastery: an image must also express an intention, offer a unique vision, or leave a lasting impression. This reading nevertheless carries a fundamental limitation. Sanne’s assessments are produced by an artificial intelligence; they correspond neither to experienced human emotions nor to an objective aesthetic truth. The stated goal is to enrich collective judgment, not to replace human expertise. Art Vision Awards oversees the process and remains responsible for the contest results.
Photography and AI-Generated Art: Transparency in Question
The initiative comes at a time when traditional photography, digital creation, and AI-generated images increasingly coexist in the visual landscape. Art Vision Awards accepts digital or AI-assisted works that comply with its rules, which require artists to disclose the use of such technology. This transparency allows for a better understanding of the creative process without reducing the value of a work to the tool used alone. An image can harness advanced technologies while relying on genuine artistic intention; conversely, technical mastery alone does not guarantee the strength of a submission. By entrusting part of the evaluation to an AI, AVA opens an essential debate: how to make coexist automated analysis, human sensitivity, and responsibility in artistic recognition?
An International Jury with Diverse Sensitivities
Sanne AVA joins a jury bringing together professionals from photography, fashion, visual creation, and contemporary art. Among them are Gil Zetbase, photographer and creative director; Jean-Baptiste Fort, fashion director; photographer and visual artist Dan Oliver; and Aïna Zovko, visual storytelling specialist. Contemporary artist Laurence Jenkell, known for her sculptural and symbolic universe, stands alongside Marc Jack, photographer and visual storyteller, and François Vermeersch, who is particularly sensitive to the expressive power of black and white. Within this collection of human perspectives, Sanne provides a reading based on defined analytical criteria. Her presence constitutes an experiment whose value will depend notably on the transparency of methods and the weight given to professional judgment.
Art Vision Awards: An International Platform Looking to the Future
Based in London, Art Vision Awards brings together an international community around photography and visual arts through its competitions, jury, AVA Magazine, and artistic events held notably in Cannes. The arrival of Sanne AVA is part of this drive to explore new practices while keeping artists and professionals at the core of the approach. The competitions reward winners with prizes of €1,000 for first place, €500 for second, €200 for third, and €100 for fourth. The experiment does not settle whether artificial intelligence can truly “judge” art. Instead, it highlights the criteria used to appreciate a work and the distinction between visual analysis and human emotion. At a time when machines can produce images and contribute to their evaluation, the artistic perspective remains a space for dialogue between technology, intention, and sensitivity.
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