The Mall of Scandinavia mega outlet centre in Stockholm is the largest retail and leisure centre across Sweden, Denmark and Norway.
The developer Unibail-Rodamco dared to dream big: representing an investment of €640m, Mall of Scandinavia, embodies with its 101,000 m2 Unibail-Rodamco’s ambitious vision for the future of the shopping centre in Northern Europe. The giant of retail establishes a new benchmark for retail and leisure destinations in the region, with the largest of its 72 outlet centres.
New shopping dreams
Scandinavian shoppers: ready to dream, set, go ! The Mall of Scandinavia opened its doors since november 12, 2015, to tens of thousands of customers. Its 101,000m2 of retail and entertainment are offering eager consumers some 224 stores and restaurants. 14 brands are new market entries in the Nordic market, including LEGO, Disney, Pull&Bear, Intimissimi and KIKO Milano. Other major brands available include key global retailer like Tommy Hilfiger and Zara, as well as Michael Kors, Victoria’s Secret, & Other Stories, COS, River Island, Adidas, Filippa K, River Island, ROOM, Illums Bolighus, and electric car maker Tesla…
Located in the rapidly growing district of Arena City in Solna – seven minutes from Stockholm city center by train – Mall of Scandinavia is in a catchment area of 1,570,000 inhabitants who live in a 30 minutes drive radius from the new mega outlet.
Designer Gallery new concept
The space called Designer Gallery, is an innovation incubator, a concept combining shopping, contemporary art and new trends, just to add an “extra soul” and culture to the act of purchase, welcomes specific designer brands like lines Celine Sunglasses, Reebok Pump Fury and Kartell, and a selection of pop-up stores. Some premium services including valet service, hairdressers, childcare, personal shopper… are also made available to customers, like at the center Polygone Riviera, located in Cagnes-sur-Mer in France, inaugurated on October 22 and initiated by the same promoter.
The Dining Experience
Mall of Scandinavia implemented the Dining Experience to provides a full range of food and drink options at different prices quality, reflecting the quality, variety and diversity of food in Stockholm. Food service is mainly concentrated in the Dining Plaza, Stockholm’s largest collection of restaurants with an inventive design, and fine dining will feature 22 restaurants, some run by Michelin-starred chefs.
The large offer is completed there is also a significant presence of coffee shops, takeaway food, patisserie and impulse foods along the malls, giving the guests numerous opportunities to enjoy food and drink as an integral part of their shopping experience during the visit.
On the entertainment side, customers can dive into leisure cinema, viewing with Sweden’s first commercial IMAX screen multiplex cinema with up to 15 screens.