Category: Cannes Lions 2013

The Cannes Lions and the “China Advertising Association” have launched this year the “China Day”, namely a series of exciting seminars held by Chinese experts, specialists in creativity, marketing and culture.

With a population of 1.35 billion people and an advertising budget of $ 70 billion, China is the 2nd largest market in terms of advertising expenditure. Its renewed creativity was already awarded at Cannes Lions 2011 with the Lions Grand Prix and in 2012 with the Outdoor Lions Grand Prix.

A huge market

This huge market is attracting a good number of advertisers of all kinds. This is why many seminars were devoted to it, with stakeholders, communication experts, who explained the communication plans to enter the Chinese market, its operation on marketing, the technological developments, and the emergence of new social network via Internet. Finally, how to adapt to cope with this huge market and what to do to take maximum advantage of its economic potential.

Seminars to understand China

Among the seminars offered throughout the day there was: How to reap the profits of 1.35 billion Chinese consumers? How to find $ 700 billion of hidden treasure in China? Piano Four Hands: How different is the Chinese creativity? Become Chinese – the only way to succeed in China. 2012 Olympics: mobile Internet hits the tipping point in China. The importance of Chinese Family Culture in China by PSA ads. Same hearts and different minds – When a Westerner meets Chinese. And many others more.
These seminars, that a good number of festival-goers attended, were able to show that China was one of the most complex and mysterious markets on earth. Consumers in China are complex and mysterious, not least because their lives of modern consumption are still governed by many traditional values, even ancient. Understanding the culture of this group of consumers is paramount, and conference participants have well understood that, because everyone left happy to have been able to approach these different mechanisms in a less abstract way. All agreed to welcome the high quality of these seminars, representing a global benchmark for Cannes Lions 2013.

Sino Adi Red Hot party

Finally, to conclude this study day, visitors were invited in the evening to attend on the beach of the Hotel Martinez on the Croisette the Sino Adi Red Hot party. On a huge stage, the dancers in colorful costumes performed folk dances of traditional Chinese folklore, such as the ribbon dance or handkerchief dance, from the Han ethnic majority, and a martial arts demonstration.
It was a lively musical and artistic evening, with an exotic touch, that set the Croisette aflame. The guests could dress up in traditional Chinese costumes and so soak into the legendary Chinese customs and continue partying late into the night with a drink and a toast offered by China. All praised its skills in organizing, welcoming, kindness, friendliness and generosity also, as everyone was able to leave laden with t-shirts, pajamas, masks or costumes. Long live China!

www.canneslions.com

 

Here are some pictures of nice moments among  the Cannes Lions Award Ceremonies that took place in the Cannes Palais des Festivals Grand Auditorium.

www.canneslions.com

At Cannes Lions 2013, Google was showcasing how new technologies allowed to find new paths for creativity on the Creative Sandbox, which was offering opportunities to discover, learn, be informed and recreate in a relaxing way on the Gray d’Albion beach. Sunset Social was also a way to do some networking and share creativity around a drink.

Last year, Goolge started the Project Re:Brief in partnership with advertisers and creatives agencies to imagine how a brand would tell an old campaign story in a now connected world. Some of the advertising industry’s most iconic campaigns were revamped, using the latest technology tools, like 2012 Google campain “Hilltop re-imagined for Coca Cola” by Grow Interactive and Johannes Leonardo, which won the the first-ever Lions Mobile Grand Prix Award.
This year at Cannes Lions 2013 Google Creative Sandbox was expanding the idea under the recent Art, Copy and Code program which was experimenting how creativity and technology can work hand in hand and unlock the creative potential of new media advertising.
One of the experiement led on the Google Creative Sandbox at Cannes Lions 2013 was the Burberry Kisses. World-famous fashion brand Burberry teamed up with Google to let people send a digital interactive kiss to any beloved one anywhere in the world. Developped essentialy for Google Chrome, the app asked users to pucker up as if kissing in front of a webcam. Through kiss-detection technology, the site detects the user’s lips outline that can be made up with a Burberry lipstick. The app can be used with a touch screen mobile or tablet; in this case, you have to actually kiss the screen (after cleaning it up!) and the lips will be scanned. Once the lips taken, one can write a mesage and sen it to the loved one by selecting the person from their Google+ friends list or else, via e-mail. The app shows the envelope flying into the sky to the recipient’s destination across the 3D world landscape. Recipients are informed of the reception of the Kiss by an email, from which they can see the same journey, read the message and respond with a kiss of their own.

kisses.burberry.com
www.artcopycode.com
www.canneslions.com

At the Cannes Lions 2013, Yahoo! the American society of Internet services, had set its quarters on the Croisette, facing the Centre d’Art de la Malmaison, to receive lecturers and festival goers in a comfortable space with clean design, arranged with a bar that was serving cold drinks the day and aperitif in the evening, to the sound of soft live music slowly evaporating into the Cannoise night. On June 18, football stars Marcel Desailly and Frank De Boer came to talk about the importance of social media for their image and that of sport.

The beautiful game in 2014: How fans, brands and media will evolve? To answer these crucial questions during Cannes Lions 2013, Yahoo! Sports invited two football stars, whose images are largely spread on social media. Marcel Desailly, world champion in 1998 and European champion in 2000, now a consultant for Canal Plus, have earned no less than 96 million euros in advertising earnings between May 2012 and May 2013. Frank De Boer, former footballer, strong defender of Ajax of Amsterdam and pillar of the team for 12 years, is now coach of his team until 2017. The pair of stars came to conference about the impact of social media on the sport because at Yahoo! Europe, sport is also at the center of the international marketing strategy, illustrating the increasing overlap between the digital and sports. Yahoo! also offers a space dedicated to the competition through its Yahoo! Sports news, photos, competition results and predictions on competition such as the World Cup soccer, available online and accessible to readers of the site.
Marcel Desailly and Frank De Boer explained the economic opportunities created by these technological developments, as being an actor in this sports business organized by the sponsors used to turn them into means of communication, with a direct relationship with their fans via blogs or personal Facebook pages.
Today, one out of four fan goes through social networks like Facebook or Twitter, to interact with other fans of sports competitions, and although television remains the king media for sports consumption, both guest athletes agreed upon the importance of their role, and the explosion of their use in sport.
They also appreciated the easy access to the sports world via social networks, creating young people’s desire to have a healthy life by practicing a sport. The idea is to give them the taste of competition and a pulse to be the best in their future life. They evoked the U.S., where sport activities are particularly associated with education as most colleges and universities hold sporting events. The sports competitions in schools play an important role in American sports culture. For example, the university sports governed by the National Collegiate Athletic Association (NCAA) is rivaling with the popularity of professional sports.

www.yahoo.com
www.canneslions.com

Havas, now Publicis Group, the third largest communications group, a leader in digital and interactive communication with 58,000 employees in 108 countries on five continents, was present at the Cannes Lions 2013 in the gardens of the Grand Hotel as Havas Café. Among the many conferences that marred the 2013 Cannes Lions Havas Café, we selected that of Bob Geldof and the presentation of the Evian campaign.

Havas Café is an ideal resting place, very popular among festival goers that could safely hold their business meetings, attend high-level conferences, or just cool down by sipping the famous Coca Cola small can especially created for the sixtieth anniversary of the Cannes Lions, served by a charming hostess. An all-day bar was also available.

Bob Geldof, singer, songwriter, actor, is best known for his organization of immense charity concerts. Sir Bob Geldof is now a member of the Africa Progress Panel, a foundation based in Geneva and chaired by Kofi Annan.

Sir Bob Geldof explained the audience his views on the more and more significant creation of a new virtual world, bringing together a world population thirsty of consumption via the Internet. The publicists have understood these new lucrative markets and adapt to it to make an essential hub for business. As so aptly Bob Geldof says: “When business is going well, all is well.” But Sir Bob Geldof has also talked about the opportunity and even the obligation to use creativity to solve some of the most important problems facing the world in the 21st century. He also dwelt on the earth’s climate pollution causing serious problems in the world, inequality of peoples, poverty and hunger, how to solve social and political problems such as nuclear proliferation in Iran.
Bob Geldof, lead singer of The Boomtown Rats, is now recognized for its global society fighting against poverty and an active militant with the Band Aid and Live Aid.

At Cannes Lions 2013 Evian presented at Havas Café “Baby & Me”, its new global brand campaign made by BETC. Always signed Live young, it once again reaffirms the vision of youth in Evian: a positive and universal value, supported by all of us, regardless of age.

After “The baby swimmers,” one of the most popular advertising figures over the past 40 years in France and the “Babies rollers”, official world record for the most viewed video ad of all time, the Evian brand wish once again offer audiences an amazing and exhilarating show. While walking down the street, a man comes face to face with his reflection in a mirror … but in baby version. Different characters live in turn the same unsettling experience. Each of them gets to play with his “baby me”, and the game turns into a dance, on a cult music: “Here Comes the Hotstepper”, remixed by Yuksek for Evian.
For everyone to meet his “baby me”, BETC Digital and B-Reel have developed a digital application. You take a picture or download the photo of the person of your choice, and the application will allow you to “babyfy” you and your friends, thanks to a sophisticated facial recognition software. A new Live young experience, to live on Android, iPhone and Facebook.

On June 20, at Cannes Lions, iconic Dutch architect Rem Koolhaas, architectural theorist, urbanist and professor of urban design at the Graduate School of Design at Harvard University in the USA, discussed how fuction and human activities help define the world of design during an Ogilvy & Inspire address, in company of Tham Khai Meng, Ogilvy & Mather’s Worldwide Chief Creative Officer.

Rem Koolhaas currently leads the conceptual branch of OMA (Office for Metropolitan Architecture), a think tank established in Rotterdam in 1975. Focusing on the social, economic and technological issues. He is also interested in politics, the media, fashion and sociology through his research group and reflection AMO. Rem Koolhaas studied scriptwriting at the Netherlands Film Academy and then was a journalist for the Haagse Post. In 1968, he turned to architecture and studied at the Architectural Association School of Architecture in London, and in 1972 at the University of New York. Author of many cult essay such as “The Generic City”, he is the recipient of several international awards including the architecture Pritzker prize (highest distinction in the world of architecture) in 2000, the Royal Gold Medan in 2004 and the Golden Lion for Lifetime Achievement at the Venice Biennale in 2010.
Heachived the Kunsthal exhibition center in Rotterdam, the Dall’Ava in Saint Cloud (west of Paris) or the Lille Palais des Congrès, and more recently, the new headquarters of China Central Television (CCTV), the headquarters of the Rothschild bank in London and the Wyly Theatre in Dallas. He was appointed on January 8, 2013 Director of the 14th Biennale of Architecture in Venice, to be held in 2014.
Rem Koolhaas, the world’s most famous architect, explained during his seminar at Cannes Lions 2013 he wanted to pose as main living thinker and theoretician of architecture. His comprehensive study of the basic elements used in the classical architecture allows him today to have a fresh look at the profession and his visionary look always wants to go further through intense research in this area. He is constantly challenging himself in the exercice of designing the buildings of the future. His goal is always to go further into the creative mind, to discover new perspectives in building design while keeping in mind that, above all, they must be functional for a good organization in the work, what often forget many architects in their fanciful creations.

www.canneslions.com

At Cannes Lions 2013, during a seminar called “The Era of “You”: The Science of Giving People What They Want”, IBM’s Vice-President, Corporate Marketing, John Kennedy explained IBM’s continual investment in a culture of innovation. He discussed how to use the explosion of data created by consumers through social media to unify brand perception and brand reality in a true and authentic way, thus creating value beyond the commercial transaction. As an example, he presented what must have been the most amazing film at Cannes Lions: a one minute film featuring moving atoms, called “A Boy and His Atom”.

As IBM’s Vice-President, Corporate Marketing, John Kennedy is responsible for IBM’s brand development and marketing programme on a global basis and also for IBM’s ‘Smarter Planet’ agenda. He started his talk by mentionning that social media and new mobile technologies make users create billions of data and brings marketers to understand their custumers not just as segments or targets, but as actual individuals. Empowered customers thus push marketers to be more creative to sell them advertising. So is it imperative for brands to turn Big Data into Smart Data, to create relevant content, as campaigns must go beyond selling products and services to creating ongoing and meaningful exchanges with consumers. The moto is now: Meet Your Customer. The theme was developped by John kennedy through three axis: Actually Knowing You, Value at Every Touch and Culture as Brand.
On the principle belief that innovative technology is the key to making the world work better, IBM has continually invested in a culture of innovation with intelligence. By example, IBM developped the program “Smart Ideas for Smarter Cities”, demonstrating that a simple curve can change plenty of things. A curved pannel glued against a city wall can protect people from the rain; the same curved pannel, upside down, becomes a seat; curved pannels on stairs helps rolling up a suitcase…
In a recent collaboration the Eames Office, IBM sponsored a free interactive iPad app called”Minds of Modern Mathematics” whose main feature is to looks back in history from the Eames’ 1960 vantage point, starting with the year 999. The app was downloaded more than 200, 000 times. IBM started as well creating content with media partners like the Huffington Post and, always faithful to its commitment into create content and educate people, participated with Watson at the game show Jeopardy! During Jeopardy! shows, Watson analyzed the questions to grasp the meaning and identify what was asked. It then browsed into the 200 million pages of natural language its memory contains to get the correct answer to the question.
John Kennedy kept the best for the end of his talk: by searching to always improve the possibilities of data storage, IBM came into the field of atomic-scale memory. In 2012, IBM scientists announced the creation of the world’s smallest magnetic memory bit, made of just 12 atoms (see picture below). Hence the nanophysicists’ idea of creating a stop-motion film out of atoms of carbon monoxid moving on a tiny copper plate. Nanoscientist Andreas Heinrich arrived on stage to explained the making of the one-minute film with atoms magnified over 100 millions times. They were moved thanks to a kind of nano “needle”, in the way the needle of a record player used to produce music when running into a record tracks. The films film shows a stick-boy meeting an atom,  becoming friends and dancing together, the boy bouncing like on a trampoline and tossing the atom in the air. This most scientically advanced cartoon ever made has been recognized by the Guinness World Records Book as The World’s Smallest Stop-Motion Film, making it “Officially Amazing”! Big Blue provides us with fascinating story, and that is far from finished.

www.research.ibm.com/articles/madewithatoms.shtml

www.canneslions.com

At Cannes Lions, Coca Cola was voted the 2013 most creative advertiser and many of its creations are in competition. Coca-Cola’s president, Sir Martin Sorrell and Vice-President Joseph Tripodi were on a seminar and press conference on June 21 at the Cannes Lions 2013. The famous American brand, created in 1886, is this year’s official partner of the Festival of Creativity celebrating its 60 years of existence and has created for the occasion a limited edition of its famous 25 cl can.

Today, Coca Cola sells 1,7 billion small cans in 200 countries around the world, with a turnover of € 26.5 billion. Its business strategy relies heavily on brand development through a policy of very extensive marketing (part dedicated to the marketing strategy) and product segmentation by category. The Cannes Lions made a selection of 50 Coca Cola campaigns such as the huge display on a building, to bring smiles to the public, or a vending machine in front of which you must perform a choreography to get a can.
This is for all these reasons that a large audience had come to attend the Coca Cola seminar in the grand auditorium of the Palais des Festivals to listen the communication master that are Sir Martin Sorrell and Joseph Tripodi. Sir Martin Sorrel and Joseph Tripoli, sitting next to their iconic little red bottle, answered reporters’ questions, not forgeting to sip Coca Cola from time to time, just to show off their creation, each time causing cameras to crackle.
Joseph Tripodi discussed the development prospects of Coca Cola in the world, including the United States, now more and more important especially with the Hispanic population which is predominantly young, physically and mentally: they had to adapt this new emerging market operating as a small business, what was not previously the Coca Cola way of functionning.
To a question asked by a journalist about health issues and obesity due to the important contribution of sucrose, phosphoric acid, aspartame and caffeine, Sir Martin Sorrell responded by playing the responsible marketing manager card. He also insisted that the company offered a light and Coke Zero version in low calorie and informed on bottles labels of risks incurred by excessive consumption, inviting clients to an eco-responsible behaviour. The duo spoke about the evolution in the mind of consumption, with the requirement to be in the right place at the right time: today’s consumers want to be delivered faster. They want to have a dialogue with the brand.
They recalled that Coca Cola also had a humanitarian purpose in so-called emerging countries: “the goal of Coca Cola is to reach a larger portion of the population but also to significantly increase the average volume consumed per capita. Sometimes, this involves creating new distribution channels, such as in Africa, where Coca Cola sponsors small independent entrepreneurs to create micro distribution centers.” They added: “In the current crisis and distrust towards political, we must give people reasons to believe.” Most recently, Coca Cola sought to bring closer Indians and Pakistanis, divided over the Kashmir issue, through a machine which proposed to “Make a friend in India” to Pakistan and vice versa.

www.canneslions.com

This year again, the Cannes Lions tradition of inviting legendary music icons in a one-on-one convivial discussion about creativity and inspiration was respected. Lou Reed attended the Grey Group Seminar  and spoke with Tim Mellors. At the time of his Velvet Underground, poet songwriter Lou Reed, when asked “Why do you play dirty songs?” used to answer “Because I have dirty songs in my mind!”. The American master prouved on his seminar that he hasn’t  lost his caustic mind.

The creator of the Velvet Underground, who began singing with late female singer Nico is a survivor: earlier this month, Lou Reed received a liver transplant. His talk at Cannes Lions is his first public appearance since his operation. The 71-year-old rocker remined his long-lasting career. Introduced into the Rock and Roll Hall of Fame in 1996 after founding the legendery band Velvet Underground, he released several albums like Lou Reed and Transformer in 1972, Berlin (1973) and Sally Can’t Dance (1974), including world hits like Take a Walk on the Wild Side, Intro or Perfect Day (later sold for a Children in Need charity). After his 2008 live lectronic music album called Lou Reed’s Metal Machine, his last creation is the play LULU directed by Robert Wilson and performed at the Berliner Ensemble Theater.
At Cannes Lions, Lou Reed expressed his concerned about the revelation by 29-year-old Edward Snowden that the NSA has been monitoring phone and e-mail communications of Americans. “There are so many things in this world that are changing so quickly, everything is an inspiration,” Reed said. “You could have an album about that. “Missing snow.” He then tolds his grievances about the poor sound quality of MP3s and digital music: “MP3s for God’s sake. A really miserable sounding thing!” Reed compared the “horrifying” sound of CDs to the “beautiful warm sound you can get on vinyl.” But that wasn’t all. He pushed on: “We were used to make a record but they reduced the size of it and put it in this plastic that immediately breaks. Do you realize they are really messing with you ? But meanwhile the musicians don’t get paid anything. Making a record is now a kind of a promotional thing.”
Eventually, at the press conference, when asked about how he remained creative, Lou Reed answered: “I masturbate every day!”

www.canneslions.com

Cannes Lions 2013 invited P.Diddy/Puff Daddy/Sean Combs to talk about his success on a seminar. Sean John Combs, aka Puff Daddy, is a jack of all trades: producer, rapper, dancer, actor and businessman… No wonder he changes names as of suit. Sean’s success in music has resulted in a collection of businesses, including television. The musician uses social media as a professional.

Seam Combs was born on November 4, 1969 in Harlem, Manhattan, New York of African-American mother and a Haitian father. After graduating from Howard University in Washington DC, he joined the production Uptown Entertainment. In June 2003, Daddy teamed up with MTV to find the next big hip-hop band with Making the Band II. Seam Combs made his acting debut in the film Made, he also appeared in the path of the highly anticipated prequel Carlito: The Beginning directed by Brian De Palma and continues to receive rave reviews for his role in Monster’s Ball where he sis starring with Halle Berry. In addition, he made a successful Broadway debut starring in the lead role of Walter Lee in Lorraine Hansberry classic tale, A Raisin in the Sun. In 2008, Sean was the lead actor and executive producer of the television adaptation of the hit for ABC, which was nominated for three Emmy awards. Sean won an NAACP Award for Best Actor for his role in the film. In 2010, he co-starred alongside Russell Brand and Jonah Hill in Judd Apatow’s comedy Get Him to the Greek, which earned him rave reviews.
Besides the fame he gained in entertainment shows, he continues to innovate in the fashion industry. Since the inception of his label, Sean John Clothing, he has been praised for its innovative and sexy approach to fashion. His efforts were recognized in 2004 when he was awarded the prestigious Perry Ellis Menswear Designer of the Year Award of the Council of Fashion Designers of America (CFDA). In addition, Sean launched his first fragrance, Unforgivable, in 2006 with cosmetics giant Estee Lauder which quickly became the number one selling fragrance across America followed by Unforgivable Woman in 2007 and I’m The King in 2008. Also in 2007, Sean signed a partnership with Diageo for a groundbreaking strategic alliance to oversee and manage all branding and marketing for vodka Ciroc.
In 2013, Combs announced an innovative partnership with Comcast, the largest cable television provider in the nation to launch its own network, Revolt, a music and television channel influenced by the new social media. The rapper unveiled at his Cannes Lions press conference that he frequently used his Twitter account, for example to explain his work. The rapper admits he tweeted a photo on which he is seen shirtless in the process of serving a glass of sangria, just before heading to the pool. He also said he was drewing his creativity from his family and especially with his 22 year old son, Justin and Christian, early connected on social media (he also has twin daughters D’Lila Star and Jesse James).
Sean Combs alias Puff Daddy uses social media for music as a video is circulating showing the music mogul dance on an airport runway and then continue his way up into his private jet, continuing the little choreography inside the place. When the clip was unveiled, he commented by saying: “There are some levels that you can’t achieve but by doing the right thing, let me show you two or three things …”

www.canneslions.com

Where does journalism end? Where does art begin? Do art and photo go hand in hand? World-famous American photographer Annie Leibovitz has answered all these questions in Cannes during a press conference organized by the Cannes Lions.

Annie Leibovitz, considered the greatest current photographer, said at Cannes Lions that he was happy to work on some great advertising campaigns, including last season’s Louis Vuitton “Core Values”, the last part of which being a picture of boxer Muhammad Ali, that have her won the Grand Prix Strategies. “Working with such prestigious brands makes me want to surpass myself and be more creative,” she said.
According to her, photography is a promising future media. Annie Leibovitz has made sure to get rid of the debate “Is it art? Is this journalism?” concerning her own pictures. “At each meeting, I try to start a dialogue with the person I photograph, whether a musician, an actor or a politician,” she explains. “To be effective, one must be passionate and when you have the opportunity to work on something that you can really idealize, it less of a business, more a way of life.”
For her then, it does not matter where her photos appear: “Whether in a magazine or for an ad, I try to tell a particular story, the story of the man or woman that I photograph,” she says. Annie Leibovitz particularly returned on one of the most moving pictures of her career, that of John Lennon and Yoko Ono taken in 1980, a few hours before the murder of the Beatles’ singer. “He is naked, he kisses Yoko. I wanted to show the closeness existing between these two beings … ”
Annie Leibovitz was born on 2 October 1949 in Waterbury, Connecticut. She began her career as a photojournalist for Rolling Stone magazine in 1970, when she was a student at the San Francisco Art Institute. The artist has been exhibited in museums around the world, including the National Portrait Gallery, the Corcoran Gallery in Washington, the International Center of Photography in New York, the Brooklyn Museum, the Stedelijk Museum in Amsterdam, the Maison Européenne de la Photographie in Paris, the National Portrait Gallery in London, the Hermitage Museum in St. Petersburg or the Pushkin State Museum of Fine Arts in Moscow.
Leibovitz has received many honors: in 2006, she was awarded a Commander of the Order of Arts and Letters by the French government. In 2012, she received the Los Angeles Museum of Contemporary Art Award, awarding women artists and the Wexner Prize. In 2013, she received the Prince of Asturias Award for Communication and Humanities. She is currently living in New York with her three children.

www.canneslions.com

On June 17, 2013, Cannes Lions CEO Philipp Thomas, Nick Law, Chairman, Global Chief Creative Officer, R/GA and Tom Scott, Director of Global Brand and Innovation at the Bill & Melinda Gates Foundation, came to seminar and press conference to present some news of the Creativity Festival and announce attendance figures.

For the fifth consecutive year, the CEO of Cannes Lions welcomed the steady increase of participants. “As the industry continues to evolve, the Cannes Lions entries follow a curve up, the latest prize creative categories such as “Creativity Effectiveness”, the diversity of companies from around the world, contribute to this significant growth.” says Philip Thomas, “Sixty years ago, 187 films were sent to Venice to compete and be judged by the jury of the first edition and it is extraordinary to see that in 2013, nearly 36,000 ads from 92 countries will be submitted to the assessment of more than 300 members of the jury. The winners will represent excellence and pave the way for creativity in our industry.
The Cannes Lions International Festival of Creativity, the main international competition for creative advertising and communications is certainly the most prestigious in the world. It continues to flourish with a 4% increase in the number of creativity actors and visitors. In addition this year, and for the first time, participants can attend sessions of the jury directly to the new Innovation category, where shortlisted candidates will present their work to the jury.
Then Philipp Thomas commented the global YouTube phenomenon, with over a billion unique visitors per month who watch more than six billion hours of video. This great communication tool has become an essential way for people around the world to share their culture and history. For companies, YouTube will allow the next generation to have great channels, similar to the way cable systems have led to the emergence of modern television programs and advertising.

Philip Thomas is a former journalist who worked for national and international magazines and newspapers. He then moved to edition for FHM, the monthly men’s magazine best-selling in Europe with over 700,000 copies per month. He was then appointed Managing Director of Emap in the Southeast Asian Division, based in Sydney, for three years before returning to the UK, and in November 2006, he was appointed Chief Executive Officer of the Cannes Lions International Festival of Creativity. The division now operates six festivals: Cannes Lions, Eurobest, Dubai Lynx, Spikes Asia, Digital Asia and the Festival of Asian Marketing Effectiveness.
Nick Law began his career in branding and visual identity and design before moving on to advertising and digital marketing. He has won numerous international awards and has been widely broadcasted in the United States, the United Kingdom and Asia Pacific. Over the past two years, he was included in the “Creativity 50” magazine, a list of the most influential designers in the world.
Tom Scott is the Director of Global Brand and Innovation at the Bill & Melinda Gates Foundation. He helps defining and shaping the identity and reputation of the Foundation through new communication efforts that will advance the goals of the organization.

www.canneslions.com

Cannes Lions 2013 hosted  famous pilot of Formula 1 team McLaren, Britain’s Jenson Button, regarded by his peers as one of the most talented pilot (world champion in 2009 with constructor Brawn GP) and best ambassador of race driving.  He was accompanied by Ron Dennis, Chairman of McLaren Automotive and John Allert, Brand Director.

The McLaren Group is a British company comprised of automotive-related companies specializing in cutting-edge techniques. Created and directed by Ron Dennis, it is based in Woking in Great Britain. The McLaren Group is owned at 50% by the Bahrain Mumtalakat Holding Company, at 25% by Tag (Mansour Ojjeh) and 25% by Ron Dennis.The McLaren Group includes McLaren Racing (officially engaged in the Formula 1 world championship as the Vodafone McLaren Mercedes), the brand McLaren Automotive (product of the merger between McLaren Cars and McLaren Composites), McLaren Electronic Systems, McLaren Marketing and McLaren Applied Technologies. Ron Dennis wanted to mark its presence at Cannes Lions in 2013 by explaining at the press conference: “We are a Formula 1 team, but we are also a group of technology companies including a very diersified high technologies group that is rapidly growing. We use our creativity to adapted our business to include different cutting-edge technologies as everything goes very fast: almost 90% of the components of an F1 car will be redesigned during a racing season. Speed, accuracy and quality are essential, but also innovation and creativity, to become the best of the circuit, push the boundaries of the technology such as the introduction of next season V6 Turbo engine blocks.”
In terms of technological creativity, the McLaren Live is an application in a unique browser-stream live telemetry issued on a PC, tablet or mobile. It helps to know in real time and continuously the results in qualifying sessions in the race, it  can analyze an incredibly large amount of detailed data. It also gives a privileged conversation between the pilots and the stand and provides knowledge and information that are not available on TV.

Born in Frome, Jenson is John Button’s son, a rally-cross star in the 70s, who sat his son in a karting when he was eight. Jenson would then become British kart champion at the age of 11. After a decade of hit-and-miss seasons in F1, he eventually joined the Brawn GP squad and won the world championship to everyone’s surprise. With the Vodafone McLaren Mercedes that he joined in 2010, Jenson demonstrated his talent and adaptability in tricky conditions and won a string of races.During his interview, he said he was sure that women can drive  F1 cars and win races.

www.canneslions.com

The U.S. photography agency and bank of images Getty Images was exhibiting a digital wall at the entrance of the Cannes Lions, composed of 24 connected screens, directly interacting with visitors by displaying videos from the video bank of Getty Images.

Getty Images has been the official sponsor of the Young Lions for 16 years and wanted this year to showcase his creativity. The interaction is total: the screen detect passers by who can “handle” the videos and create their own content. The user can interact with the video wall in different ways: a screen where you can “draw” with a touch pen, with the ability  to move videos with their hands to reposition them to the desired location, playing like a puzzle (videos are grouped into different themes). By touching the wall of images, visitors had video images appeared in a moving column, allowing each to choose his content by sliding along the wall of screens. An empty cube made of four screens allowed as well users to choose the content.
Through this digital wall, Getty uses its expertise in the area of ​​the image to show the innovations in video communication. This type of tool represents a growing trend and becomes a new communication channel of its own for agencies and advertisers. The installation was done in partnership with the well knwon British studio The Light Surgeons, gathering video artists specializing in staging video installations.
In addition, Getty Images has launched a new service a few months ago: called called The Feed that detects news topics and show them under the form of image galleries.

During Cannes Lions, in the Getty Images hall, visitors were invited to show their creativity by drawing and leaving their comments on a slip of paper that was glued on a wall to pay tribute to Cannes Lions 60th birthday.

www.canneslions.com

Each year, since 60 years, creative professionals of communications industries come together to Cannes Lions International Festival of Creativity to be inspired and educated, to debate, learn from the best and be inspired. Some, as well, pushing creativity to summits are honored with prestigious awards.

From June 16-22, more than 11,000 members of the global communication gathered in Cannes, to participate to the learning program boasting seven days of inspirational sessions inside the Palais des Festivals. Others took benefit of visiting beaches or outside tents, where creativiy showcases itself through entertaining ways. Thought-leaders and experts in all forms of communications and creative thinking come together to inspire with their own experience, debate and entertain at the Festival.
The workshop program is made up of more than 20 practical, skill-based sessions aiming at hands-on learning. And the Forum programme will propose six daily sessions,  with each day a theme enlighting a different key industry topic.

Among the stars present to provide insights or experience on how they used their creativity to achieve success: Jimmy Wales, Wikipedia founder, visionary urban architect Rem Koolhaas, world-famous photographer Annie Leibovitz, F1 World Champion Jenson Button, Hip-Hop entrepreneur Sean Combs aka Puff Daddy, fashion icon Vivienne Westwood and, last but not least, succeding last year pop icon Blondie, the Underground Rock legend Lou Reed.
Industry legends including Lee Clow, Nick Law, Maurice Lévy, Andrew Robertson, Sir Martin Sorrell, and James Hilton also spoke their minds on the industry’s future and gave tips and advicess.

Then, four Awards ceremony saw the best in several ads categories burst with joy and lift up their Lions awards. New this year, Cannes Lions has launched a new entry section, the Innovation Lions,  celebrating more than a campaign or communications idea.

For those who couldn’t make it to Cannes, one world-class seminar were streamed each day live across the globe through Lions Live – a partnership between Cannes Lions, global media agency network Mindshare and YouTube.

The City of Cannes, represented by Mr David Lisnard, First Deputy Mayor of Cannes, President of the SEMEC, Mrs Martine Giuliani, Director of the Palais des Festivals and Congresses and Cannes professional partners offered Cannes Lions a birthday cake to celebrate the 60th anniversary of the International Festival of Creativity. The birthday cake was made by young pastry world champion Jérôme De Olivera, from Intuitions By J at Five Hotel.
The Traders Association Cannes Prestige, Umih06 FPRBCC (restaurants union), the hotels union,  the Casino Barrière, Cannes Rental Certification, the union of beach managers and Taxis have joined the City of Cannes to wish Happy Birthday to Cannes Lions CEO Philip Thomas.
The Cannes Lions International Festival of Creativity was established in 1984 at the Palais des Festivals et des Congres.

www.canneslions.com