INCC and Mercedes-Benz presented at TFWA WE 2019 in Cannes a more intense composition of the Mercedes-Benz Man star fragrance.
To celebrate the fifth anniversary of its Mercedes-Benz Man fragrance range, the iconic brand offers the aficionados of the star a woodier virtuoso fragrance, with a more savage twist: Mercedes-Benz Man Intense. The perfume was presented by INCC at TFWA-WE 2019 in Cannes.
Mercedes-Benz Man, the best-seller
125 years after the creation of their first automobile, Mercedes-Benz entered the world of perfumes. The world’s best-known car brand – and main sponsor of the Fashion Week in the world – has granted the INCC Group a worldwide license to create the first Mercedes-Benz fragrance. The men’s fragrance was designed by Paris-based Maître Parfumeur Olivier Cresp. Around a fresh heart of cedar and geranium, symbol of masculine elegance, subtle fruity touches of pear and ambrette. The intense, woody sillage is enhanced by rosewood and oak moss. Mercedes-Benz’ next step in the perfume world was the launch of the Mercedes-Benz Woman fragrance.
Original version or intense version?
Mercedes-Benz Man adds a must to its collection. With the now well-established success of Mercedes-Benz Man – the fragrance that reflects a strong personality and makes the person who wears it unique – the brand’s perfume lovers will have the choice, depending on the time, place and mood, of the original version or the intense version. And why not both! The man who picks up Mercedes-Benz Man Intense is always very charismatic. He naturally attracts attention by his ease in the heart of the action and discussions, in front of the spotlight, on stage or in the evening. Success, daring and adrenaline drive him ever onwards in life.
A woodier, wilder fragrance
To create this intense and very sensual version of Mercedes-Benz Man, perfumer Olivier Cresp has relied on the fundamentals of the original version while adding a touch of modernity. A mixture of tensions and contrasts. On ambrette seeds, pear leaves, geranium and oak moss, are added amber wood, patchouli. The strength of the ambrox extends the sillage, while providing incomparable velvety and sensuality.
A black lacquer design
One of a kind, like all that of Mercedes-Benz Man, the Mercedes-Benz Man Intense bottle has a black lacquer look with an ultra-shiny finish. The bottle is the image of the Mercedes-Benz myth: strength of the silhouette, sensuality of touch, technical prowess. And at its center, a promise, an emblem, a signature: the star set in a solid glass window whose blue is, for this intense version, more powerful. The case brings the final touch to this resolutely masculine object by playing on the brilliance and metallic reflections.
Art of living and perfumes
The INCC Group is a lifestyle perfume manufacturer located in Versailles, a few minutes from the famous castle. “Nothing great has ever been accomplished without passion,” says Rémy Deslandes, INCC Group CEO.
Mercedes-Benz Man Intense will be available from March 2020 and the Travel Collection from July 2020.