At TFWA World Exhibition 2013, Estée Lauder has been unveiling the latest ranges in its collection of cosmetics and skincare treatments and presented a new fragrance, Modern Muse, its first new fragrance in the last decade.
Estée Lauder, a woman with unlimited dreams and a visionary entrepreneur, started her business in 1946 with four groundbreaking cosmetics and skin care products: Crème Pack, Cleansing Oil, Super-Rich All Purpose Crème and Skin Lotion, which she sold in beauty salons and hotels in the New York area. On the assessment that “every woman can be beautiful”, she buit over the years a $8 billion company on the base of three established key principles: creativity, innovation and entrepreneurship.
The new fragrance, Modern Muse, was certainly inspired by this lady with an outstanding dynamism, which today’s women display more than ever in every aspect of their life. Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide, said: “Estée Lauder was an amazing muse, inspiring women of all ages with her dynamic personality, creativity and brilliant, connective storytelling.”
The new fragrance Modern Muse is a creation of the nose Harry Fremont from Firmenich who met the challenge to create the olfactory expression of a duality between softness and strength. The fragrance symbolizes the spirit of a modern and stylish woman, self-confident and independent, and is designed to glamorise both her inner strengh and her radiant feminity.
The lush floral aroma of jasmine sambac, with undertones of mandarine and lily, is revealing the creative energy, softness and femininity of the woman. Her chic, her strengh and her precious essence is suggested by woody patchouli surrounded by Madagascar vanilla, musk and amber wood.
The scent is to be offered in a tall, soft-rounded sides luxurious glass bottle with colors of blush pink and navy blue. Pink represent the soft, feminine side of the fragrance, while the blue is the signature color of the Estée Lauder.
The American model Arizona Muse, égérie of the brand since 2012, highlighted Modern Muse in the advertising campaign realized in the Guggenheim Museum in New York. The link with the Muses of Greek antiquity, inspiring Arts is subtly evoked. In antiquity, the Muses, nine goddesses, embodied the art, beauty and refinement. They have become the source of inspiration for artists and designers. Today, through her creative energy and deep imprint on modern life, each Estee Lauder woman embodies the inspiration of a Modern Muse.
On their heritage of innovation, Estée Lauder Companies were also displaying the Autumn/Winter 2013 season cosmetics an skincare. Estée Lauder Companies’s most advanced serum is the “Advanced Night Repair Synchronized Recovery Complex II” whose formula has been designed after the results of a study commissioned to discover the effects lack of sleep on the skin. The facial serum is to boost lady’s skin purification process during the night to offer a younger-looking complexion.
The prestigious Clinique brand was presenting “Repairwear Laser Focus Serum”, which delivers 63% of the visible wrinkle reducing power of a dermatological laser in just twelve weeks, and also “A Different Nail Enamel”, a pioneering innovation in the nail enamel industry, formulated to minimise the skin’s sensitivity.
A novelty on the stand as well, the tantalizing DKNY Be Delicious Skin Hydrating Eau de Toilette, whose gentle and moisturizing formulation is clinically proven help moisturize, smooth and brighten the body.
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