After Paris, it is Nice, the city of his childhood, that designer Serge Bensimon has chosen to set up his new Concept-Store, “Home Around the World.”
The Bensimon shop was inaugurated in a warm and festive atmosphere in the heart of the golden triangle of Nice, in the impasse Villa Paradis, privatized the time of a delicious lunch with Nice flavors concocted by the restaurant Villa Paradise.
Serge Bensimon, the eternal and tireless traveler-chineur presents in a Lifestyle atmosphere his new Concept-Store “Home Autour du Monde”, rue de Longchamp in Nice. The first design Concept-Store was established in 1989 by his wife Charlotte to showcase his timeless and casual chic collections, inspired by hi travels, in which coexist ready-to-wear, bags and luggage, jewelry and decorative objects.
Bensimon shows the color
When you cross the threshold of the shop Bensimon you will be captivated by an explosion of color that come within view. Wherever your eyes turn to, you will feel a touch of exoticism and scenery. You are in the world Bensimon.
This summer, Serge Bensimon proposes to bring color into our homes during an initiatory journey through the welfare and joie de vivre! Colors, designed by Serge Bensimon, are to awaken your inner summer. Through yellow, green, blue or red, these beautiful colors will put you in a good mood without fail.
Far off horizons
The large, spacious and elegant, shop located at the corner of rue de Longchamp and the impasse Villa Paradis, is a must. In the shop, we find of course the eternal and traditional tennis shoes. They, among others, contributed to the success of Serge Bensimon. Well, they still exist, for adults and children, available in all colors, light and comfortable any way you wish. The chic clothing collections, both modern and feminine, with comfortable materials that we will want to wear again and again, can be accompanied by a necklace or a braided leather and turquoise belt embellished with Mexican cactus.
You can also choose from a collection of luggage the one that awakens your desire of far off horizons. The women Bensimon you are will be ready for takeoff.
Travels, source of fantasy
For the collection he has created, in collaboration with the brand Resource – 32 colors have been specially created by Resource for this collection – Serge Bensimon found his inspiration in South America, over his discoveries and encounters. The designer loves to discover and share his idea of aesthetics and tells us: “I’m often traveling, I look elsewhere to feed my imagination. Travelling causes the clash of cultures, it cleans the eye, and one multiplies meetings. Stéphane, my architect, and I went to Mexico hands in pockets, and all the doors opened up. including the famous Barragán houses we all visited.”
The Bensimon style
The origins of Bensimon go back over 60 years. Importer of American clothing, the Bensimon brand was born from an original idea: customize clothes from military surplus. Serge and Yves Bensimon then travel stocks worldwide and notice a stock of white tennis: they had the idea to dye them.
The Bensimon line was born. In 1984, the Bensimon Collection was established. The simplicity of shapes, the correctness of cuts make the success of the brand that became recognised over the years as a way of life with authentic natural materials. The Bensimon line consists of basic, timeless styles revisited, a colorful and bright style.
Bensimon, more than a brand
The Bensimon brand has diversified its activity od ready-to-wear with decorative items, linens and furniture and a range for teenagers entitled “B.Team” and a men’s collection, “Surplus Bensimon”, created in 2006, and a perfume. Nowadays, Bensimon has forty outlets and regularly collaborates with other companies like Virgin Mega Store for marketing a mobile phone in 2009 or Monoprix and La Redoute for clothing and the footwear distributor Eram.
The founder Serge has an art gallery, the Gallery S. Bensimon in Paris.
Boutique Bensimon Autour Du Monde
5, rue de Longchamp, Nice
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