On Tuesday, February 5, 2013 at the Maritime Terminal in the Port of Cannes, Alain Gumiel, Mayor of Vallauris Golfe Juan and President of the French Riviera Cruise Club, surrounded by Anne-Sophie Peyran, FRCC’s Secretary General and Mr Bernard Chevillon, Hotel Croisette Beach (representing Mr Kleynhoff, President of the CCI Nice Côte d’Azur), drew up the market prospects of the cruise and took stock of the activities of the French Riviera Cruise Club.
The French Riviera Cruise Club was founded at the initiative of the Regional Tourism Committee, the CCI Nice Côte d’Azur, Tourist and Congress offices in Cannes, Nice and Villefranche sur Mer, with the support of the Alpes Maritimes General Council. It has some 240 associate members: Tourist Offices, shipping agents, receptives, tourism providers, traders, hoteliers, restaurateurs in Cannes, Nice and Villefranche, carriers, taxis, travel agencies… The Cruise Club’s objectives is to unite all the tourism professionals of the destination “Côte d’Azur”, being a privileged interlocutor for cruise lines and their customers, offering innovative and quality products on trips and discovery of our department issues and sensitize policy makers on the important local economic impact generated by the cruise.
Cruises, a global market on a sustained growth: in 2012, 20.61 million cruise passengers worldwide, including 700,000 in the Mediterranean; the number of cruise passengers increased by 142% in ten years in the Mediterranean. The world fleet is of 196 cruise ships, and by 2016, 19 new ships will be afloat. Progression cruise from Asia is 9% per annum. 50% of cruise passengers discover the French Riviera for the first time, 95% of them say they want to return to the Côte d’Azur by their own means. 99% were satisfied, 75% make a visit to the city stop, 65% visit it the by their own means and 35% on excursion. The average expenditure by passenger is of 120 € in base city, 30 € in a transit city and 6 € per crew, representing a total of 40 million euros in the Alpes Maritimes.
The speakers highlighted the objectives of the FRCC members, including a welcome visible, recognizable and common signage on the platform of the 5 ports of call (Welcome + city name & logo). A personalized welcome and directional signage with pedestrian plans at ports welcome desks and at FRCC partners. Another objective: direct cruise passengers into town on a pedestrian path to traders as well as the distribution of plans with suggestions of course visit. All these actions favor a personalized welcome with informations on screens in order to disseminate the information content on the destination and associate FRCC members from the arrival of the cruise. Dissemination of promotional films of cities hosting the cruise is planned with an free Wi-Fi Internet connection in Cannes, Nice and Villefranche with the FRCC portal immediately accessible. Furthermore, it is planned to create a cruise passengers database to send them information about the destination and make them want to return. It includes a quiz for all cruise passengers to make them win a dream holiday on the Cote d’Azur. The competition is on the site www.frcc.fr
In addition, a free downloadable FRCC application for Smartphones make available to cruise passenger a tool that allows them to enjoy a city guide (main points of attraction / excursion). This app (iPhone and Android) has been downloaded 5,500 times. The top 5 countries where applications have been downloaded: France, USA, Germany, England, Canada. Finally, the FRCC will promote himself on the social networking and sharing communities. After viewing the film of the Day cruise Welcome organized last year in Cannes, members of the FRCC as Marineland’s Hervé Lux, or Fragonard’s Lynda Scaïb, explained why they joined the FRCC. The evening ended with a cocktail party hosted by the excellent orchestra Plug In.
Click on pictures to enlarge
Please share with your friends - Sharing is caringTweet