Reed MIDEM will launch MIPIM Connect in April, a new digital platform available all year round, with free access for all MIPIM-accredited delegates.
MIPIM – 31st edition – was initially scheduled to take place from 10 to 13 March 2020 at the Palais des Festivals and Congresses in Cannes, and moved from 2 to 5 June due to coronavirus (Covid 19). Finally, it will return to the International Capital of Cinema only in 2021. In the meantime, Reed MIDEM, organiser of the world’s largest BtoB real estate fair, has created MIPIM Connect, a digital platform to make up for this postponement.
Launch of a digital platform
This definitive cancellation is an additional blow for tourism in Cannes. Nevertheless, Reed MIDEM is not giving up and is bouncing back on this new project which will be effective from April. Since it is not possible to organise a regular MIPIM this year, the organiser is offering its clients another form of meeting this autumn in Paris, complemented by a digital experience: MIPIM Connect. Filippo Rean, Director of Reed MIDEM’s Real Estate Division explains: “These two elements are designed to help the industry begin to recover and will be the precursors of the 32nd edition of MIPIM, which is scheduled to take place from 16 to 19 March 2021 in Cannes”.
A new online experience
This new project, which has been in the pipeline for a few weeks, has just been unveiled by the MIPIM organizers. Today, we know that the event will bring together real estate and innovation professionals for two days in September in Paris. In the meantime, starting in April, a new online experience called MIPIM Connect, similar to MIPTV Online+, will offer a range of high-level content, marketing and networking tools available to real estate professionals from around the world throughout the year.
An event focused on innovation in real estate
Reed MIDEM explains that the new MIPIM will be a gathering of international real estate decision-makers eager to meet to renew contacts but will also have the advantage of timely content to accelerate the recovery of the real estate industry. The programme of conferences, networking events and the MIPIM Awards will take place in September, in parallel with other events in Paris focusing on innovation in real estate.
Ronan Vaspart, Director of MIPIM thanks clients
Ronan Vaspart, Director of MIPIM says: “We are grateful for the support and constructive contribution we have received from many MIPIM clients and thank them for their patience and understanding. Together with our Cannes partners, we hope to welcome them all back to Cannes in March 2021 for an exceptional MIPIM and until then, we wish them to stay connected, but above all, to take care of them”. The MIPIM team is expected to communicate in more detail in the coming weeks about the September event in Paris as well as MIPIM Connect.
About Reed MIDEM
Founded in 1963, Reed MIDEM organises professional and international markets which have established themselves as essential platforms for key players in the concerned sectors. These are MIPTV, MIPDOC, MIPCOM, MIPJunior in Cannes, MIP China in Hangzhou and MIP Cancun in Mexico for television and audiovisual and digital content; MIDEM in Cannes for music professionals; Esports BAR in Cannes and Miami for the esports industry ; MIPIM in Cannes, MIPIM Asia Summit in Hong Kong SAR, Propel by MIPIM – NYC, Propel by MIPIM – Paris and Propel by MIPIM – Hong Kong SAR for the real estate and PropTech sector; MAPIC and LeisurUp in Cannes, MAPIC Russia in Moscow, MAPIC Italy and The Happetite in Milan, and MAPIC India in Bombay for the retail real estate sector.
Reed Exhibitions, world leader
Reed MIDEM is a subsidiary of Reed Exhibitions, a world leader in event organisation, with more than 500 events in 30 countries. In 2018, Reed Exhibitions brought together more than seven million active professionals worldwide, generating several billion dollars in business. Today, Reed Exhibitions events are held in the Americas, Europe, the Middle East, Asia Pacific and Africa and are organized by 38 offices and agents. Reed Exhibitions covers 43 industry sectors, through events for professionals and the general public, and is part of RELX Group plc, a world leader in the dissemination of information.