With over 1,000 titles proposed to screening, MIPJunior is the largest international digital library of youth programs to launch and buy new content.
Running ahead of MIPCOM, from 11-12 October, 2014, MIPJunior moved to a larger venue in Cannes Palm Beach. Over 600 buyers from 60 countries looking for new kids programming and projects used the screening service during two days of screenings, meetings and networking. By hosting more than 1250 participants from 760 companies and 65 countries, MIPJunior is the largest international market for children’s programs involving all key players of the industry.
MIPJunior’s new venue
The event moved to iconic Palm Beach at the Pointe Croisette offering a larger, more adapted venue, with more equipment and comfort.
Laurine Garaude, Director of Reed MIDEM’s Television Division said: “The move to the expanded Palm Beach venue underlines the growing prominence of MIPJunior, and will enable the event to meet the needs of the kids’ entertainment content market.”
The newest programs
During a keynote on the theme Peanuts Reimagined, “Peanuts” announced the launch of a new TV series featuring Charlie Brown and his dog Snoopy, ahead of next year’s feature film version to celebrate the 65th anniversary of the world’s longest-running cartoon strip.
The Star Wars Rebels animated series was also in the MIPJunior spotlight. Star Wars Rebels creator, Supervising Director and Executive Producer Dave Filoni, along with Disney Channels Worldwide President and Chief Creative Officer Gary Marsh, have been discussing how the epic Star Wars tradition is continued through the animated series.
After invading the kids’ screens all over the world, the Raving Rabbids swept bwaah-ing over the Croisette, rolling their popping eyes, as part of a case study on cross-media partnerships based around the world hit animated series.
First world première
For the first time ever, the MIPJunior offered its participants the world première screening of the remake of the cult children’s series Thunderbirds are Go!. The series is produced by ITV Studios in association with Pukeko Pictures and Weta Workshop (New-Zeland), world famous for Avatar and The Lord of the Rings.
Thunderbirds are Go! uses new techniques combining 3D imaging and miniatures animation to give birth to the characters created by Gerry and Sylvia Anderson. The new version includes 26 30-minute episodes. It will be distributed internationally by ITV Studios Global Entertainment and will be broadcast by ITV and CITV Channel in England as early as spring 2015.
The series stages International Rescue, a high-tech assistance agency led by the Tracy family who helps people in danger or threatened by the forces of evil.
Kids’ entertainment grows up in Cannes
MipJunior, the world’s showcase for kids’ programming, is boiling with creativity and attracting more and more participants over the years. The new venue at Palm Beach offers an airier space, very visual, with areas well-balanced around the place. A wonderful terrace overlooking the Mediterranean and the Lerins Island provides an ideal spot for a quick snack with the feeling of being on holidays without leaving the fair. A more spacious venue for a trade show which is becoming an event in itself for an always growing up market.
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