The Bally Spring Summer 2019 Collection presented at the TFWA-WE 2018 in Cannes is an invitation to a journey home inspired by photographic road trips from the 1970’s and 80’s.
Answer the call of the open road with the Bally Spring Summer 2019 Collection and embark on an adventure in the footsteps of two key color US photographers from the 1970’s and 80’s, Joel Sternfield and Stephen Shore. Let the warmth and shades of Californian sunsets shine on your wardrobe by escaping today’s hyper connect world for a connection to Bally’s luxury roots in Schônenwerd, Switzerland, to find ease, comfort and functionality in stylish sportswear and accessories.
An adventure inspired by photographic road trips
Bally’s carefree wanderlust yearns to discover a simpler time and place disconnecting if only temporary, from today’s hyper-connected word. Bally Spring Summer 2019 Collection retro sportswear, is revisiting archive styles of shoes and bags in modern interpretations inspired by 1970’s and 80’s colour photo hues created by Joel Sternfield and Stephen Shore, two fine art photographers with journalistic leanings who led the colour photography art boom in the 1970’s. In line with Bally’s pioneer spirt, some familiar names and patterns archive styles of shoes and bags are revisited in modern interpretations. A ribbon-style Bally logo from a 1940 Reynold Vuilleumier advertising poster is seen on clothes and shoes. Evoking the golden age of color photography, colours reflect the muted hues and sepia tones of the 70s photography, interspersed with bolder tones of emerald, poppy red and gold.
The Bally Woman, quiet confidence and strength
Not one to follow the crowd, spontaneous and carefree, the Bally woman boast a quiet confidence and strength. She enjoys exploring and enriching her memories with pieces collected along her travels, and preserving her authentic spirit. The Janelle collection offers a variety of iconic sandals, open-toe mules pumps and boots. The new Jordy stripe mule reflects Bally’s ribbon heritage. The half-moon Cecyle shoulder bag is paying tribute to Carl Franz Bally‘s beloved wife. Available in quilted leather, it is a reinterpretation of the bags from the 70s. The surprising superposition of materials favors the variety of textures and makes this model the perfect companion of everyday life. Dreamy phrases on bags such as “A Place called Elsewhere” evoke the feeling of cross-country exploration.
The expression of modern femininity
According to the brand rich history, Bally’s women’s ready-to-wear embodies the expression of modern femininity. The Bally Woman is both refined and elegant, but also playful and original. She projects her unique personality in everything she wears, from straight dresses to trapeze skirts, leather jackets and knit sweaters.
Unexpected layering emphasizes different textures. Laminated cotton, calf hair and lamb nappa trench coats create a structured and polished outer shell to accompany relaxed sportswear. A generous silhouette in trousers made from crochet viscose and washed silk drill allow for ease of movement and relaxed elegance.
The Bally Man, eager youthful mindset
Inspired as much by Jack Kerouac as Gunter Sachs and Napoleon Dynamite outlooks, the Bally Man boats an optimistic and eager youthful mindset. Unencumbered by deadlines, he is along for the ride, exploring a new chapter, wearing sneakers, including the Champion model Bally (model from the 90s). Iconic details, such as the Super Smash logo, add a subtle touch to the bags and accessories while layering layers help create a fluid silhouette structured by 70s jackets. Sneakers are central, but the Bally man also desires a structured woven leather loafer and mixed material boot styles and high-top espadrille with a crepe-sole. His backpacks combine practicality with luxury in a variety of shapes. A fluid silhouette is realised through layering. Trenches overlay paper thin leather jackets and shorts. 70’s-style blousons and suede bombers provide structure over loose, belted trousers.
Eyewear with Marcolin
The Bally Spring Summer 2019 Collection is launching new key styles for a 2019 drop with first-time eyewear partner Marcolin Group, eyewear reflects the palette and laidback ease of the season. The unisex styles juxtapose two very different silhouettes, each evoking a luxe retro cool. An oversized and square acetate frame, almost shield-like, allow for voyeuristic observance while revisited pilots with a geometric reflective lens shade the world in yellow and pink tones in a nod to the carefree era of Shore’s and Sternfeld’s photography.
Bally owns the designer sneaker category having made the first one in the 1930’s. Spring 2019 marks two key introductions which include sizes for both men and women. The Vulko sneaker in both hi-top and low-top offerings feature longitude and latitude coordinates stamped on the outsole for Schônenwerd, Switzerland, nod to Bally’s progressive style-homecoming. Also, key is the reissue of the Bally Champion sneaker worn by Swiss tennis great Jakob Hlasek in 1990.
Swiss design since 1851
With the ambition of creating the best luxury shoes, Carl Franz Bally established his company Schönenwerd, Switzerland, in 1851. Using the nicest leathers, he took advantage of the Swiss excellence know-how, with functionality and modernity in mind. Anchored in an exceptional heritage of shoemaking, the brand offers today unique designs across shoes, accessories and ready to wear, driven by a strong, retro sportswear aesthetics.
Bally Spring Summer 2019, On the Road Again in pictures
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