To celebrate the dual launch of the new C-Class Berline and the new GLA SUV Compact, Mercedes-Benz creates a sensation by opening a pop-up store from April 18 to 21 on the Croisette.
For the first time on the French Riviera, the famous German brand with the star chose the Croisette and Cannes harbor to celebrate the launch of these two new cars. The Mercedes-Benz Pop-up Store will dress in light on the famous Croisette in Cannes and innovates with a highly prestigious contemporary space for a sales concept matching its codes: luxury and avant-garde.
Mercedes-Benz unveils the new C-Class Berline and new GLA SUV Compact
Connoisseurs or novices will appreciate the new C-Class : great art for a sedan with a great sportsmanship and quality definition combining luxury and high technology. Second star of the shop, the new GLA, a compact crossover refined and adventurer at a time that will appeal to fans of the star. Both cars will be availbale for test drives on the Croisette.
The ephemeral Mercedes-Benz space, showcase of art and glamor
This elegant ephemeral, chic and trendy residence promises to be the unavoidable destination for car lovers, but also for fashion fans. The art and fashion will obviously await you in this show-shop that will allow the public to discover and enjoy, in a lounge atmosphere, works of renowned contemporary artists, exhibitions of creators and fashion shows. Stylist Sandrine Belotti will present her collection highlighted by the most beautiful mannequins from Enjoy.
A premiere gala event on April 17 will offer VIP and press a cocktail followed by a fashion show. April 18 will be the opening day of the Pop-up and the evening will be reserved for women. A nail bar and a Make Up bar by BeUp Cosmetics will welcome the “belles” during the evening, highlighting BeUp products used for fashion shows.
Mercedes-Benz Pop-up Store
La Croisette – Port de Cannes
Free admission from 10 am to 6 pm
Test drives on the Croisette of the new C-Class and GLA
Mixed consumption of new C-Class from 4.0 to 5.8 l/100 km – CO2 103-135 g/km – New GLA from 4.3 to 6.6 l/100 km – CO2 114-154 g/km