At MAPIC 2014, Finiper introduced its project of mega shopping center in Arese, close to Milan, on the site of the former Alfa Romeo factory, near The Expo.
Set on the outskirts of Milan, the shopping center will provide the visitor with an innovative experience in the three iconic areas of excellence of the unique Italian Style: fashion, food and cars.
An already prestigious site
The group Finiper intends to invest a total of € 700 million to build in Arese, near Milan, one of the largest shopping centers in Lombardy. The structure will be built on an area 121,000 square meters on the former factory of Alfa Romeo legend cars. Another important advantage: the shopping center will be located six kilometers away from the Expo, the Universal Exhibition of 2015. A further significant advantage is the proximity to the Rho Exhibition Centre, the largest and one of the most prestigious in Europe.
The Architects Michele De Lucchi and Davide Padoa of Design International have designed a shopping centers with a fashion heart, a food and wine soul and the lively spirit of Mondo Motori. The fashion and food & wine will be expressed over 200 shops ad 25 food outlets through outdoor and indoor paths over two levels, characterized by streets, buildings, porches, doorways and gardens.
The architectural and urban variety will provide strolls and stops, turning them into a unique experience, for the visitor to feel at ease, but at the same time a part of something special.
Mondo Motori Active
The third soul of the project, motors, will pay tribute to a glorious past. Continue on the main structure, La Pista (the track) will span its 1, 5 km track including 17, 000 sqm of “safe driving” areas as well as play areas. Around la Pista, multipurpose buildings will host expo and museum areas, educational activities, retail services and event areas.
Milan Arese relies on the dynamism of a metropolis of international standing. Milan, radiating a glamorous lifestyle, is one of the most renowned business and cultural centres in Europe, where culture, fashion and design attract millions of visitors – for business or tourism – from all over the world.
The strategic location close to the motorways will make the shopping center benefit from the flows to and from Malpensa International Airport, Switzerland, the Lakes Region and the provinces of Como and Varese.
Founded in the 1970s, Finiper Group, managed by its founder Marco Brunelli, operates the third Italian hypermarket chain of Iper La Grande i and stores across the North of Italy.