At the beginning of TFWA-WE 2013, Furla held a party at the Majestic Hotel to launch its Spring Summer 2014 collection ‘Up in the Sky’, showcasing its pastel sweet and summer-friendly bags.
Furla’s Spring Summer 2014 collection is inspired by the colours of nature with each delivery inspired by themes of weather, light and shade, and different materials.
Soft, cool tones inspired by a fresh breeze in springtime with colours drawn from blue skies and natural light inspired the first delivery with chic combinations of blues, hints of white, off white and pale neutrals and unusual use of wood and metallics to create natural yet rich looks. The new styles boast clean, modern and chic lines with Pony Lux material in light tones and giaguaro prints for the luxurious touch.
Brighter tones were introduced in the second delivery to create a soft, summery feeling with a sporty feel. Various leathers such as saffiano vernice and perforated looks combine with neutral tones such as acero, luna and coffee. The new shapes with geometric structures in natural finishes give harmony and softness to the collection.
Combining natural tones with bright Atlantic, vitamina, sole and Ink colours, the final delivery creates an elegant, timeless feeling of summer. Large stripes, colour blocking and the use of materials such as straw, denim, pvc, cork and canvas with traditional leathers and gomma gel creates both classic and ultra modern shapes.
The popular animal prints remain, though more subtly introduced, with jaguar printed leather -vitello stampa giaguaro, pitone naturale, pitone diamante, and new cocco nappato creating leopard, panther and snake looks.
The collection hardware has been upgraded with the Furla padlock reshaped with a new round classic lock on all styles except the gomma gel line.
Furla is an Italian label managed by the Furlanetto family which has been designing, manufacturing and distributing handbags, wallets, purses, small leather goods, shoes and accessories of outstanding artisan quality since 1927. The beauty of Furla designs captivates the imagination of the contemporary woman with its witty mix of classic elegance, stylish functionality and chic details. Furla handbags are the combination of craftsmanship and innovative techniques, strong styles and excellent materials. Today, Furla is present in 91 countries with five subsidiaries in France, Hong Kong, Japan, Korea and the United States.
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