On May 6, 2013 in Cannes, took place the inauguration of the new Stone Island clothing store 14 rue du Commandant André. Champagne, pasta party and musical entertainment peppered this exceptional evening that brought together a large audience in the Golden Square on this beautiful June evening.
All were given an appointment to come and see the new hot spot, nestled in the Carré d’Or, brand regulars and new clients, each in their own way could browse the shelves to discover the famous accessory or clothing that would complement their summer wardrobe, a glass of champagne in hand. Then further away, in a place fitted out for the occasion, the party continued late into the night giving the opportunity for night owls to get tipsy with champagne again and again and dancing and music. The audience was delighted by the young singer Kate Yvorra, author and composer who performed songs from her album Organic, a delightful mix of pop-rock and soul.
This beautiful boutique in the image of its creator, both elegant and sober, with pure aerial style, these ranges of clothing with warm and soft colors will undoubtedly be the heyday of customers from Cannes and elsewhere looking for novelties and elegance in quality sportswear and accessories. The Italian brand founded by designer Massimo Osti is the result of an experiment: he had the brilliant idea to wash a truck tarpaulin with stones to soften it. The result was so surprising that he decided to create with this material a collection of seven pieces of clothing. Thus was born the Stone Island brand, characterized by the innovation of new materials, such as the creation of a carbon and nylon parka, or anti-stain fabric combining cotton and Teflon. Stone Island even manages to change the color of the fabric depending on the temperature. Paying particular attention to materials and fabrics, the brand is illustrated by a constantly renewed commitment to combine practicality, comfort and aesthetics. Stone Island style is recognizable by its ultra-basic and minimum cuts, but also and especially by its dyes applied on garments already created. Stone Island has been able to differentiate itself from its competitors with clothes combining comfort, originality and inimitable casual chic style, not to mention its many ranges of colors and beautiful technical finish of each piece. Stone Island is also a range of clothing for children from 4 to 14 years, as well as many accessories such as bags, sunglasses and shoes.